Background: Warner Premiere was the direct-to-DVD production/distribution arm of Warner Home Video, founded in late 2006. Warner Premiere only released direct-to-video movies on DVD. Its first release was The Dukes of Hazzard: The Beginning (2007), a prequel to The Dukes of Hazzard (2005). Its logo is the initials "WP" all in the font similar to the WB shield. On August 13, 2012, Warner Bros. shut down Warner Premiere and it was folded into three operations: Warner Bros. Digital Distribution, Warner Bros. Animation, and Warner Home Video. The three names are responsible for any direct-to-DVD releases with Scooby-Doo, Tom and Jerry, and DC Universe.
(March 4, 2007)
Logo: On a black background, we see a blue "WP" between the words "WARNER PREMIERE" with lines above and below it, with the byline "A TimeWarner Company" underneath the logo.
Availability: Ultra rare. Only seen on The Dukes of Hazzard: The Beginning.
Scare Factor: None.
(September 18, 2007-2012)
Nicknames: "WP II", "The Enhanced WP"
Logo: Same as the first logo, but animated. On a black background, a blue outline of the letters "WP" zooms out in each other and flashes purely 3D blue. The words "WARNER PREMIERE" fade in between the "WP", followed by the TimeWarner byline fading in below. This logo is very similar to the previous one, but has more relief look.
Variant: There is a version with "D I G I T A L" below, which can be seen on Mortal Kombat Legacy. The variant seen in A Christmas Story 2 has snow falling with the logo.
FX/SFX: All the animation in the logo.
Music/Sounds: A dreamy, relaxing synth tune.
Availability: Common. Seen on movies like Superman: Doomsday (which was the first movie to use this logo), Another Cinderella Story, Batman: Gotham Knight, Get Smart's Bruce and Lloyd in Out of Control, A Dennis the Menace Christmas, Scooby-Doo! The Mystery Begins, Mr. Troop Mom and Scooby-Doo! Curse of the Lake Monster, among others.
Scare Factor: Low. This logo is good.