Logo descriptions by Nicholas Aczel, Sean Beard, Kris Starring, WileE2005, TVBRobotnik, Sega3dmm, mr3urious, and Gilblitz112
Logo captures by Eric S., V of Doom and others
Revised info by V of Doom, Bob Fish, Mr. Logo Lord, Nathan B., UniversalxDisney172, MariluHennerArtist45, betamaxtheflyer, mr3urious and brichards85
Walt Disney Studios Home Entertainment
Background: Walt Disney Studios Home Entertainment began its life in 1978 through MCA DiscoVision as "Walt Disney Home Entertainment". In 1980, Disney content was made available on videocassette under its own division known as "Walt Disney Home Video". Prior to 1981, their first releases were only live action films such as Pete's Dragon and The Love Bug. Starting in 1981 with Dumbo, they began releasing their animated films and cartoons on video. The Walt Disney Home Video name was kept until 2001, when it was once again named "Walt Disney Home Entertainment". Starting in the late 1990s, the company began producing DVDs, and in 2006, they started to release Blu-ray discs. Since 2007, it is known as "Walt Disney Studios Home Entertainment".
(December 1978-June 25, 1986)
Nicknames: "Neon Mickey", "Evil Mickey Mouse", "Mickey the Terrible", "The Many Outlines of Mickey", "Synchronized Mickey"
Logo: Here are the two standard variants of this logo:
- December 1978-July 1984: On a black background, we see a large light blue outline of Mickey Mouse's silhouette appearing and then panning forward, leaving a trail of multiple outlines while rotating counterclockwise on its pivot. The outlines then start to change one-by-one to dark blue. As the text "Walt Disney" (in the original Disney signature script, as used on The Wonderful World of Disney) sketches on the screen in yellow, the Mickey outlines one-by-one change to red. The outlines again one-by-one change to golden yellow (which quickly changes to light yellow) as the words "Home Entertainment", in yellow, zoom up and settle underneath. Last but not least, the Mickey outlines one-by-one change to green.
- November 1981-June 1986: Nearly the same as the 1978 version, but with darker colors and smaller Mickey graphics, the "WALT DiSNEY" text in the current corporate "Disney" font, and with "HOME VIDEO" in a Handel Gothic-like font in orange.
Trivia: The rotating "Neon Mickey" is a silhouetted image of the animatronic Mickey conductor that was used in the former Walt Disney World attraction "The Mickey Mouse Revue".
- On the original 1983 series of Disney’s Cartoon Classics, the videos featured a different variant of this logo. The animation plays as normal (the standard 1981 Walt Disney Home Video variant), but without any text animation, plus the music is time-compressed. Once the Mickey outlines become golden yellow, the screen "flips" over to another logo, which is a still shot of "WALT DiSNEY HOME VIDEO," with "The magic lives on…” over it. The Disney text is in its corporate font in red, while the other text is light blue. The only animation in this part is the "WALT DiSNEY" text, which has glitter effects all over it, and then the text flashes when the Cartoon Classics theme begins playing. Then we fade into the intro for the video series.
- On the Walt Disney and You promo, there is a video freeze (all the outlines are dark blue, except for the outline facing us which is light blue), and the text "The magic lives on... WALT DiSNEY HOME VIDEO" zooms in, along with a cartoon version of Sorcerer Mickey (as seen on the box). An announcer says "Now available from Walt Disney Home Video".
- On some Italian tapes, we see a light blue binder on a wooden table with the "WALT DiSNEY HOME VIDEO print logo and the cartoon version of Sorcerer Mickey on it (quite possibly the way the videos were packaged there). Then it opens to reveal the logo's animation, and the whole thing plays as normal. This is very rare.
- There's an even rarer variant found on Welcome to Pooh Corner: Too Smart for Strangers and Where the Toys Come From. It is detailed on the Disney Channel Originals page.
- A rare Swedish variant has the 1981 logo with the text in yellow and "PRESENTERAR" (in a narrow serif font) inserted below.
- On some, if not all, of Disney's 1978 theatrical releases, this logo appeared as a solid red Mickey with purple dashed outlines surrounding it, rotating a bit faster than the home video variant. The text "Congratulating Mickey Mouse on his 50th Birthday!", in white and in a fancy font, zooms in. After a few seconds, it zooms in towards the screen until vanishing from sight, and the top and bottom halves of the 1978 "Stripes" variant of the Buena Vista logo are wiped in over the logo, opening the film. This was seen on 1978 theatrical releases such as The Cat from Outer Space and Return to Witch Mountain (it is intact on current releases of the former, but is deleted from Anchor Bay releases).
- There is also a variant where it said "Also available from" and "WALT DiSNEY HOME VIDEO" in the colors blue and the edges is white, while the background is black. Also, the Sorcerer Mickey in this variant is also blue.
FX/SFX: The Mickey outline spinning, the text appearing.
Cheesy Factor: Just about off the scale. Early computer animation effects abound (probably Scanimate), and a terrible color scheme, too. Also, the script font on the first variation is Ugly with a capital "U". The text on the 2nd variation zooms in very cheaply.
Music/Sounds: A loud orchestral fanfare, composed by Buddy Baker. On Buena Vista's Mickey's 50th Birthday promo, it is silent. The "Walt Disney and You" promo had the end theme playing over the regular animation before the video freeze.
Availability: Rare. Seen on Disney videos from the period. The best way to find it is to look for a Disney video (usually VHS, but some on Betamax, and also LaserDisc and CED Videodisc) with white clamshell packaging and the Sorcerer Mickey print logo on the cover. The early "Home Entertainment" variant from 1978 can be found on several early 80s tapes where the Sorcerer Mickey takes up nearly half the box (with red/orange lines in the center), but many tapes that have the "HOME VIDEO" variant from 1981 also use this artwork style. Later copies from 1985-1986 using the "HOME VIDEO" variant have a smaller Sorcerer Mickey on top of the border (surrounding the cover art). The versions on the Cartoon Classics series as well as the "Walt Disney and You" promo are extremely rare, since that promo was only seen between 1982 and 1986. The original releases with this logo from 1978-1979 can be seen on MCA DiscoVision releases with a print logo featuring Mickey Mouse switching on an old videodisc player with "Walt Disney Presents" underneath, but these are even harder to find than the VHS tapes! This logo was also present on the Disney Cartoon Parade CED Videodiscs released and manufactured by RCA in 1981, following the RCA SelectaVision fanfare on side 1, and by itself on the second side. It has also showed up following the RCA Selectavision Fanfare on various Disney feature films released by RCA from 1981-82. (From 1982 to 1986, Disney released CEDs under their own label.) It also showed up on the earliest prints of the Classics releases of Dumbo, Alice in Wonderland, and The Sword in the Stone, but some later prints prior to October 1986 replace it with the first Walt Disney Classics logo from 1984.
Scare Factor: Medium to nightmare. The bad quality of the Scanimated graphics, as well as the loud fanfare, might not sit well with some people. The intimidating, somewhat monstrous silhouetted Mickey isn't exactly that friendly-looking, either. Low for the "Walt Disney and You" promo variant and "Mickey's 50th Birthday" promo variant.
(December 5, 1984-July 16, 1985)
Logo: Against a black/blue background is the "WALT DiSNEY HOME VIDEO" text, and underneath it is "PRESENTS", spaced out and in a serif font.
Variant: On a black background, the above WDHV text in white is seen for a few seconds, and then it fades out and "PRESENTS" is shown for a few seconds; the font depends on the tape, and the text is not spaced out.
Availability: Seen on Disney's DTV series of music video collections released in the period. The variant can be seen on the 1985 Pinocchio sales pitch promotional video and the 1985 video release of Disney's Mousercise.
Scare Factor: None.
(May 28, 1986; October 14, 1986-November 6, 2001; January 3-January 16, 2006)
Nickname: "Sorcerer Mickey"
Logo: On a black background, we see Mickey Mouse dressed in his Sorcerer’s Apprentice outfit from Fantasia, standing on a blue spotlight on a black background. The camera slowly begins zooming up to his hand as the stars and crescent moon on his hat flash one-by-one, and then a magic spark flashes and appears above Mickey’s hand. We zoom past Mickey as the spark begins swirling around and begins to write "WALT DiSNEY" in the corporate Disney font in red. As we zoom out, the words "HOME VIDEO", also in red and in the same font as before, zoom out and settle underneath "WALT DiSNEY".
- The logo "shines". The text may vary from a magenta color (which seems more common) to a regular red color (as in picture #1) or a vermilion color (as in the "ALSO FROM" variant picture).
- Sometimes, this logo is shown without Mickey, leaving a blank space until the spark writes out the words. This was seen on the 1990 VHS release of Honey, I Shrunk the Kids.
- Sometimes, "presents" in white, or in all-caps "PRESENTS" in 3D red, fades in below. The "presents" version has it fading in with spark effects, while the "PRESENTS" variant has it simply fading in without sparks. On some rare occasions, this is seen blacked out or covered with a gray box on some tapes. The former variant appears on early tapes with this logo, as well as on Wonderworks episodes and several tapes of The Adventures of Spot. The 'PRESENTS' variant appears with a different font on the UK rental VHS of The Hunted. On The Ghost of Cypress Swamp, "PRESENTS" appeared in a light blue, bold and round font.
- On Disney's SAS: Collection of All-Time Favorites, the opening theme plays over the logo, which is sped up to accomodate it.
- Sometimes, the "HOME VIDEO" text will be blacked out and either "Coming to Home Video", "Coming on Video Cassette This Summer" (only seen during the "Coming to Home Video" variation on the later 1992 video reprints of 101 Dalmatians), "Coming This Fall to Home Video" (without music; only seen on 101 Dalmatians and The Great Mouse Detective) or "Now on Home Video", in the Laser font, replaces it. The "Coming to Home Video/Coming on Video Cassette This Summer" variation, from 101 Dalmatians has Mark Elliot saying "Stay tuned for a preview of two new Disney classics coming to home video. Coming on videocassette this summer...", with a remix of the 1986 WDHV jingle. The "Coming to Home Video" variation later reappears on the 1992 prints of The Rescuers and Beauty and the Beast, with the first eight notes from Great Ovation. The Rescuers has a shortened version of the FP jingle with Mark Elliot saying "Coming soon from Walt Disney Home Video", while Beauty and the Beast has both the "Coming to Home Video" variation with the full first eight notes from "Great Ovation" and Brian Cummings saying "Coming from Walt Disney Home Video", and the "Now on Home Video" variation, with Brian Cummings saying "Now on Walt Disney Home Video."
- On tapes released in Spanish-speaking and Italian-speaking countries, "presenta", in red, fades in below, cheaply inserted. No spark effects are seen. The same thing happens on Swedish tapes with "présenterar" (sometimes without the acute accent), Finnish tapes with "esittää", and French tapes with "présente".
- Sometimes, just the end of the logo is shown. On the 1992 print of The Rescuers, Mark Elliot says, "And available now on videocassette..." while the 1989 FP jingle plays. On the 1992 print of So Dear to My Heart, Mark Elliot says, "Now available on videocassette..." with the same FP jingle.
- At least one German tape has the word "PRÄSENTIERT" in a "handwriting" font appear below.
- At least one Spanish tape has the word "PRESENTA" below, in all-caps, and in the same font used in the Spanish and Finnish versions of the 2nd logo.
- On some UK releases, the short version was used and shifted down in order to make room for "COMING SOON/ALSO AVAILABLE FROM". This has also been seen on the long version a couple of times as well. The text appears in a different font on the rental release of The Hunted. Another rare version of this logo appears on a blue background at the beginning of a VHS promo for Disney's Sing-Along Songs, as seen on the 1992 UK VHS release of Cinderella.
- Wonderworks episodes, including the 1987 VHS of Anne of Green Gables, had the tail end of this logo (with "presents") segue into the Wonderworks logo.
- There is a variant at the end of some Disney international promos where the logo shines twice.
- There is a variant where the shining plays backwards after playing normally.
- Sometimes, the logo fades out earlier than usual.
- Sometimes the logo incorporates a computer-generated fade out.
- On the 1991 VHS of Three Men and a Little Lady, we see the logo with the red words "ALSO FROM" on top, connecting at a fast speed. During this, Brian Cummings says "Coming from Walt Disney Home Video".
- On some tapes, the Mickey part is replaced with the spark swirling around in slow-mo until the regular animation plays. This was seen on a VHS release of Sebastian's Caribbean Jamboree, and it surprisingly also appears on the 1987 Classics Laserdisc of Sleeping Beauty.
- At the end of Disney UK VHS tapes from 1994, there is red text above the logo which reads "LOOK OUT FOR FUTURE RELEASES FROM". John Sachs announces "Look out for future releases from Walt Disney Home Video."
- On the 1991 Italian VHS release of The Rescuers, a superimposed variant of the short version plays at the beginning of a promo for Italian Disney comic books. The text is set against a moving rainbow background and "HOME VIDEO" is omitted. The music is set to an instrumental arrangement of the "Mickey Mouse Club March". The tail end of this variant (with the logo shining) is shown again at the end of the same promo with "© Disney" below.
- On the Canadian French VHS of Aladdin and European French SECAM VHS of Hocus Pocus the logo has a white text saying "Bientôt disponible sur Vidéocassette de" on top of the logo with the French announcer saying "Bientôt disponible sur Vidéocassette de Walt Disney Home Video" while the first eight notes from "Great Ovation" plays.
Trivia: This logo was used in foreign countries from April 1987 to early 1995. Some of the last titles to have this logo were the Spanish-language version of Disney's Sing Along Songs: Friend Like Me, a rental tape of Man of the House from the UK, and a Brazilian VHS print of The Lion King. Also, in North America, while this logo was primarily used from 1986-1992, this became an alternate logo beginning in 1991 with the next logo until 2001, usually reserved for tapes of Disney's Sing Along Songs or releases of some television shows such as Doug. This is also an animated version of the WDHV print logo from 1984 until 1995.
FX/SFX: The spark flying and writing, the logo shining. The animation was produced by Hal Miles.
Music/Sounds: A low-key, gradually rising synth theme with a held-out synthesized tuba note at the beginning.
- In its early years, the music was more synthesized.
- There is an extremely rare short version with a different synth theme which incorporates "dings" that are perfectly synchronized with the logo "sparkling". This can be seen on a handful of early 90s re-releases, including Something Wicked This Way Comes and Babes in Toyland. An even rarer long version without the "dings" can be found on a few international releases.
- Some UK tapes overlay whooshing and sparkling sounds over the music.
- A few releases that use this logo before the previews have Brian Cummings saying "Coming from Walt Disney Home Video." This would be used for the short version on the 1991 video release of The Jungle Book, and for the long version on DuckTales the Movie: Treasure of the Lost Lamp and early prints of Wild Hearts Can't Be Broken.
- On some UK releases, an announcer says "A world of magic which can be yours to treasure for a lifetime, from Walt Disney Home Video."
- Also, on some PAL tapes, there's a high pitch that also exists. Some tapes in the UK use this version in tandem with the standard version, even on the same tape.
- On an Australian PAL release of Pete's Dragon and the demo VHS of Honey, I Shrunk the Kids, the logo is silent.
Availability: Quite common. Seen on home video releases of Disney shows such as DuckTales, Chip 'n Dale Rescue Rangers, TaleSpin, Darkwing Duck, Disney's Sing-Along Songs, The New Adventures of Winnie the Pooh, classic Disney cartoon collections, and Walt Disney Mini Classics. Also seen on a few Classics (including Robin Hood and The Rescuers Down Under) and Masterpiece Collection (including Melody Time) videos before the previews as well as the 1991 and late 1994 prints of The Brave Little Toaster. It also shows up on the 2006 DVD release of My Dog the Thief, which is most likely due to the DVD using a circa-1990s VHS tape master of the film, along with the 2006 DVD release of Disney's Sing Along Songs: You Can Fly at the beginning of the program (the 6th logo appears before the DVD previews). The variant with "presents" can be found on various tapes, including the 1991 and early 1994 VHS of The Brave Little Toaster, the 1986 release of A Tiger Walks, Canine Commando, The Unsinkable Donald Duck with Huey, Dewey, and Louie, and the mid-to-late 90's Schoolhouse Rock! tapes, as well as on a 2001 re-print of the 1994 re-release of Disney's Sing-Along Songs: Zip-a-Dee-Doo-Dah (surprisingly following a late 1990 promo for the series); this was also seen on the original 1986 release of said title. The Mickey-less variant (without the blank space) can be seen on various late 80's including the 1986 Laserdisc of Sleeping Beauty, Pinocchio, Return to Snowy River, and Five Mile Creek Volume 15, early-mid 90s releases, including Dinosaurs, Sebastian's Caribbean Jamboree and Frankenweenie (early-mid 1990s re-release). This logo was last seen on a late 2001 re-print of Disney's Sing-Along Songs: The Twelve Days of Christmas. Some tapes that have a smaller version of the Sorcerer Mickey packaging use this logo instead of the 1st logo, like Ten Who Dared and A Tiger Walks. Earlier prints of the first 10 Masterpiece Collection titles like Snow White and the Seven Dwarfs and Mary Poppins use this logo instead of the Masterpiece Collection logo (however, prints from early September 1994-onwards use the Masterpiece Collection logo). Also seen on prints of Disney's Favorite Stories. The high-pitched variant can be seen on the UK rental release of Hocus Pocus. The first Sorcerer Mickey logo is seen on Winnie The Pooh and a Day for Eeyore. Also used on the Laserdisc releases of Beauty and the Beast (1992) and Pinocchio.
Scare Factor: Minimal; this logo is very clean and professional, compared with the predecessor. However, the deep synthesized chord at the beginning may get to some.
(Late 1991-October 8, 2002)
Nicknames: "Gold", "Shining Disney", "Shiny Thing!", "Truck Horn Disney"
Logo: On a black background, we see the golden words: "
with "WALT DiSNEY" in the corporate "signature" font. The words shine.
Trivia: Like the previous logos, this is an animated version of the 1984-2002 Walt Disney Home Video print logo. Also, prior to 1995, the logo was only in use on 1990s live-action Disney films and on advertisements of all Disney videos. A Goofy Movie, released on September 6, 1995, was the first animated film to have this logo.
- Sometimes, a gradient blue background would be used instead. It has been seen on the video releases of Homeward Bound: The Incredible Journey, Hocus Pocus, Cool Runnings, The Three Musketeers, Squanto: A Warrior's Tale, A Goofy Movie, The Santa Clause, James and the Giant Peach, Air Bud, The Spirit of Mickey and the 1994 print of Disney's Sing Along Songs: Supercalifragilisticexpialidocious.
- On The Spirit of Mickey, only the words fade at the beginning of the opening theme.
- On Gordy, as well as Spot and Bill Nye the Science Guy tapes, the words are light blue and "presents" is seen below. This was seen from 1993-1997.
- On the VHS promo for The Big Green, the background is a gradient green color.
- On the "Bright Beginners" promo from 1994, the background is a rainbow gradient and PRESENTS is chyroned in below.
- There is a variation with "NOW YOU CAN OWN THESE HIT TITLES..." above in a Times New Roman Font with the first eight notes from "Great Ovation" seen on 1992 re-prints such as Return to Snowy River, Wild Hearts Can't Be Broken and The Rocketeer.
- There is a silent, still variant seen at the beginning of the video trailers for Jungle 2 Jungle and 102 Dalmations.
- At the beginning of the home video trailer for Doug's 1st Movie, the first note of the music is perfectly synchronized with the first "shine" of the logo.
- On the VHS release of Honey, We Shrunk Ourselves, the logo was shown at the very end.
- On TV spots for the VHS release of Tarzan, the logo is superimposed over a scene from the movie.
Cheesy Factor: ...which looks like it's been recycled from the 3rd logo (and probably is). The logo is also quite simple compared to the other logos. Regardless, it still is well-animated.
Music/Sounds: A lilting dreamy string tune. It sounds somewhat like the "Great Ovation" Feature Presentation theme. It also somewhat sounds like a truck horn prior to it running some one over, hence the last nickname.
- On the DVD release of Recess: School's Out, the music is played at a lower volume. The VHS, however, uses the 7th logo.
- On the 1998 DVD release of Air Bud, the logo is silent.
- A version with the Jim Henson Video (which itself, is already a slower version of this logo's music) music was used around 1993-1998, on tapes like The Mighty Ducks, Pocohantas 2: Journey to a New World (1998 VHS) and Disney Sing Along Songs: Honor to Us All.
- On DVS VHS's with this logo, a DVS narrator describes the logo by saying "In twinkling gold letters, a title reads Walt Disney Home Video". A male narrator describes this on the DVS VHS of The Mighty Ducks, and Kria Sakakeeny describes it on the DVS VHS of Toy Story.
Availability: Fairly common. It was first seen on TV spots for the 1991 Classics release of The Rescuers Down Under. It was seen on most (non Classics/Masterpiece) Disney video/DVD releases of the era, including most (if not all) Gold Classic Collection DVDs. Some of these DVDs are still in print. Most 1998 and 1999 prints of Masterpiece titles have this logo instead of the Masterpiece Collection logo, or with the Masterpiece logo, including The Black Cauldron (some later printings use the Masterpiece logo with this, while earlier ones, surprisingly enough, use the "Feature Program" version of the 1992 Black-Blue FP Bumper.). Among the last releases to use this logo were the DVD of Recess: School's Out (the VHS used the 7th logo), the first four Walt Disney Treasures DVD sets, and the 2002 DVD of Honey, We Shrunk Ourselves. This logo can also be found on the 1998 printings of The Brave Little Toaster and its sequel The Brave Little Toaster Goes to Mars.
Scare Factor: None to low. The music may turn some people off; otherwise, it's a clean logo.
(January 31, 1995-June 14, 2005)
Nicknames: "Disney Videos", "The Purple Cubes"
Logo: On a blue/green gradient background, three black balls fall from the top of the screen and bounce off the bottom. Two of the balls form the ears of Mickey Mouse and one ball forms the head. Many purple cubes fall from above to form a rectangle. A right-slanted yellow rectangle and a green square also fall from above. The yellow rectangle slants left and settles on the left, while the green square slants right and settles on the right. The balls in the Mickey Mouse logo bounce onto the green square. The red text "DiSNEY", in the corporate font, zooms out and settles on the yellow rectangle. Below, a rectangular green banner with the white word "VIDEOS" unfolds to the right.
Trivia: This logo was used in international countries from the beginning of 1995 to mid-2005. On early releases in some countries, this logo was used concurrently with the 2nd logo, then again with the "Ring" logo on early 2000's releases. It was last seen on a Mexican Tarzan VHS tape from 2005, which did not have "The Ring" logo.
- On tapes from the UK, the background is solid purple, the green square is white, the red "DiSNEY" text is a bit thicker and the font for "VIDEOS" is in a Futura font. An announcer (John Sachs) is often heard. The logo was remade especially for the UK market, and used for all their VHS tapes in the UK from the 1995 right through to 2001.
- There was also a Japanese version of this logo where the gradient background is purple/lavender.
- A variant was seen with the gradient background being light gray/white.
- Some German tapes have "BEGEISTERN EIN LEBEN LANG" (loosely translated, "Enthusiasm for a Lifetime") appearing below.
- There is also a different variant on promos from Australia where the "VIDEOS" banner is glowing in white, and there is a sparkle on the Mickey Mouse logo and on "DiSNEY", and it has darker shadows and brighter colors.
- A rare variant has the "S" part of the "VIDEOS" banner cut off, leaving only "VIDEO".
- A still 2D version of this logo appears at the beginning of Disney promos on Brazilian tapes.
- A different variant was spotted on a Mexican tape: the background is purple with a "DiSNEY" wallpaper. We see the Mickey Mouse balls floating around, then, many yellow pieces fall from the top of the screen and form an oval. The words "DiSNEY" and "VIDEOS" zoom out and place themselves on the oval while the Mickey Mouse logo move to the top of the oval.
FX/SFX: All the animation in this logo.
Cheesy Factor: The logo and animation look way too simple and cheap. The UK variant looks even cheaper than the American variant, though.
Music/Sounds: A very short orchestral rendition of "When You Wish Upon a Star" (different from the versions used on the Walt Disney Pictures logos) ending with an orchestral hit. On some Swedish Disney VHS tapes, there is a Swedish voice-over saying "From Walt Disney Videos, we get a fantastic world to come back to. Over and over again!" over the music. The variant with the purple background and the white square often had an announcer (see below). Sometimes, the logo is seen silent.
Music/Sounds Variants: On tapes from the UK, the logo was often used as a bumper with one of the following announced by John Sachs:
- Also available from Disney Videos (until 1997)
- Coming soon from Disney Videos
- Available now on Disney Videos
- Watch out for future releases from Disney Videos
- Watch out for future releases. Coming Soon, from Disney Videos
Availability: Seen on most international Disney video releases, and some DVDs (like the 2000 release of Lady and the Tramp) most of which were released outside of the U.S.
Scare Factor: None.
(1995-March 20, 2001)
Nicknames: "Walt Dull-sney Home Video", "Blue Letters on a Black Background", "They Seriously Used This?!", "The Logo of No Animation", "Prepare for a Scare"
Logo: On a black background, we see the Persian blue words:
- There is a variant with smaller text and a slightly different font.
- Another variant has the text in the standard font, but "HOME VIDEO" was smaller. This was available in both the standard Persian blue and metallic gold.
Cheesy Factor: The whole logo looks lazy. There is no animation, and the text isn't even in the corporate font. In fact it looks like a placeholder for the other logos more than anything, like the first PBS logo. Arguably the worst logo on this page.
Music/Sounds: Same as the Walt Disney Home Video logo from 1991-2002.
Availability: Rare. It's seen on home video releases of films co-produced by Caravan Pictures, such as Rocketman and Inspector Gadget. Also found on assorted post-1998 VHS releases (non Classics/Masterpiece). It ended with the 2001 VHS release of Remember the Titans. A shorter version can be found at the beginning of some trailers on certain tapes. The smaller text variant can be seen on the aforementioned Rocketman and on Winnie the Pooh: A Birthday Party in the Hundred Acre Wood (which is strange because the latter is an animated title, as this logo was typically used on releases of live-action content). Also seen on some trailers, including the trailer for the home video release of Inspector Gadget, which is present on the VHS of My Favorite Martian.
Scare Factor: Low, because of the 1991 logo's music, but in all seriousness, this logo is even more boring than that logo. But some people may hate it, since on some tapes released within 1995-2000, it cuts to the "Coming Soon to Videocassette" ID they used at the time, which has a high scare factor itself.
(July 17, 2001-February 5, 2008; August 21, 2012; December 24, 2013; January 13, 2015)
Nicknames: "The Ring", "Ring in Space", "That Nostalgic Ring", "Walt Disney's Ring"
Logo: We see a bright flash with the "D" from the gold text "WALT DiSNEY" (in the familiar signature font), both of which are zooming out on a blue (or black) space background. When everything is at a comfortable distance at the top of the screen, the flash forms an abstract shining star below "WALT DiSNEY", and the light spreads out to form a glowing arc. When this is finished, "HOME ENTERTAINMENT" fades in underneath the arc in gold.
Variant: There is a short version of the logo which was used on several trailers and ads from August 2001-October 2007. This was also used on VHS piracy promos from 2001-2005. "WALT DiSNEY" and the abstract shining star are already in the distance. A second later, the glowing arc forms, and "HOME ENTERTAINMENT" fades in when the arc is forming.
FX/SFX/Cheesy Factor: All modern computer graphics. The logo has an 80's "retro" feel to it, however.
Music/Sounds: A short synth/orchestral tune. In 2006, the tune was modified.
Music/Sounds Variant: There is a shorter version of the short synth/orchestral tune. This short version is used on the short logo. A few DVD releases from November 2001-August 2002 have this audio plastered on the real logo.
Availability: Can be found on DVD, UMD and Blu-ray Disc releases from the era. Some are still in print. The blue background one is on animated movies, while the black background is reserved for live action movies (however, the black background was seen on a House of Mouse single episode DVD, and a trailer for Recess Christmas: Miracle on Third Street, which are animated releases). As for VHS, this logo appeared late in the format's life and can be seen on the first Platinum Editions, as well as on Pirates of the Caribbean: The Curse of the Black Pearl. The first video to use this logo was The Book of Pooh: Stories from the Heart. Strangely, it also appears on the 2012 Special Edition DVD print of The Aristocats, itself a reprint from the 2008 release, and the 2013 DVD releases of the TV shows: Chip 'N Dale Rescue Rangers, TaleSpin, DuckTales, Darkwing Duck, and Disney's Adventures of the Gummi Bears, which are all reprints from the original 2005-2007 releases. This logo also makes a surprise appearance on the 2015 DVD release of DuckTales the Movie: Treasure of the Lost Lamp, itself a reprint from the 2006 Disney Movie Club exclusive DVD release.
Scare Factor: None to low. The animation and music may get to some, but this is one of the best home video logos yet
(November 6, 2007-)
Nicknames: "There is Only One Disney", "The Beautiful Disney Castle", "Taking the Walt Out of Disney", "Disney Castle"
Logo: We start out with clips from Disney movies. It differs depending on the country or era the DVD was released in, but the first 3 always remain the same: Pirates of the Caribbean, Peter Pan, and The Princess Diaries. The camera then zooms out, revealing a reveal a wall of hundreds of clips from Walt Disney movies, both animated and live-action, old and new. More and more clips fly out, replacing some others. One by one, the words "MOVIES.", "MAGIC.", and "MORE." zoom out and fade out. Then all the clips come together to form the 2006 Disney Castle. The ring gets drawn around the castle, as usual, then "DiSNEY", in the famous script, fades in below.
Trivia: The appearance and positioning of the "DiSNEY" text would be used to replace the "WALT DiSNEY PICTURES" text on current films starting in 2011 with The Muppets, only it would appear out of the fairy dust coming out of the castle gate, instead of simply fading in.
- 2008- : The logo is cut-short and starts off at the part when the castle is formed. This was found on some UK DVDs before 2009 and on the bonus discs on US DVDs since 2008.
- 2010-2014: The 2006 Walt Disney Pictures logo is used. This first appeared, in its original version, on the 2010 Blu-ray 3D release of A Christmas Carol and was used as a home video logo sporadically for a time afterwards; the 2011 variant became the official home video logo, starting with the DVD and Blu-ray releases of Brave. All Pixar DVD and Blu-ray releases since Brave use this variant (with the exception of the Pixar Short Films Collection: Volume 2). This is also used for all Disney DVD and Blu-ray releases, starting with Planes.
- 2011-2012 (Blu-Ray): The logo is still and the text is changed to "WALT DiSNEY" (in the famous script) and "STUDIOS" underneath.
- On Blu-ray releases, there's no text on the logo at all. Just a still of the castle with the river flowing. Only appears as a screensaver.
- There is an uncommon closing variant seen at the end of Snow Buddies, Space Buddies, Santa Buddies and Spooky Buddies where the logo reads "WALT DiSNEY STUDIOS HOME ENTERTAINMENT".
- There was a Christmas variant with Christmas lights decorating the castle, a darker sky and the "DiSNEY" text glowing.
FX/SFX: Same as the 2006 theractical logo.
- 2007-2009: The overture from Robin Hood: Prince of Thieves (also used as the theme of American Masters and the 1991 Morgan Creek logo). On the Pirates of the Caribbean clip, we hear Jack Sparrow say "We have our heading", and on the Peter Pan clip, we hear the titular character say "Here we goooooooooo...!" After the Peter Pan clip, an announcer says "From the magic within our hearts... to the adventure beyond the horizon... there is only one Disney." After the announcer finishes speaking, the fanfare rises to a triumphant state and ends with a majestic climax.
- 2008-: Just the end of the fanfare.
- 2010-2014: The full 2006 theme.
- 2014-: Just the ending of the 2006 theme.
- 2011- (Blu-Ray): The logo is silent.
Availability: Current. First appeared on the DVD and Blu-ray releases of Ratatouille. Few DVD and Blu-ray releases after Ratatouille continued to use the 2001 Walt Disney Home Entertainment logo until February 5, 2008.
Scare Factor: Depending on the variant:
- 2007-2009: None. It's a very beautiful logo, and quite possibly one of the finest of the 2000s.
- 2009-: Minimal. Its sudden appearance may startle some.
- 2010-: Same as the 2006 Walt Disney Pictures logo.
- 2011-2012: None. The animation looks beautiful as per usual, but it's very boring, given that there is no text and music accommodating the logo.
Walt Disney Company
(May 28, 1986; October 14, 1986-August 15, 2002)
Nicknames: "The Boredom Text"
Logo: Like the Walt Disney Productions in-credit text, we see a black background with the "chyroned" in-credit disclaimer in white. Sometimes, it is superimposed over the end credits.
Music/Sounds: The theme from the Walt Disney Television "Rainbow Castle" logo (usually due to this replacing said logo). Sometimes, it is the closing theme of the show, or none.
Availability: Rare. It can be seen on Disney's Sing-Along-Songs, Jiminy Cricket's Christmas, some 1990 Disney Halloween videos, and the Spanish VHS release of Walt Disney's Golden Classics: Pluto. It also plasters over the Walt Disney Television logo on the VHS releases of DuckTales, The New Adventures of Winnie the Pooh, Chip 'n' Dale Rescue Rangers and TaleSpin.
Scare Factor: None.
Walt Disney Home Video International
(December 1981-March 1987)
Nicknames: "SHINY BLUE THING!", "Walt Disco Home Video," "The Wonderful World of Disney Home Video" "The Walt Disney Home Video Acid Trip" "The Walt Disney Solverz" "Creepy Things and Groovy Music"
Logo: A flash occurs. The face of Mickey Mouse in his then current drawing style zooms in, which quickly turns neon, then we see brief clips from Disney films and shorts such as Steamboat Willie, Snow White, Pinocchio, Fantasia, Bambi, Alice in Wonderland, Zorro, Old Yeller,Treasure Island, The Country Bear Jamboree, and The Absent Minded Professor. Donald Duck's neon head zooms in, then a wall of light appears, Mary Poppins floats down with her parasol, then Tinkerbell flies up with sparkles forming. We see a picture of a neon castle with fireworks in the background. We zoom into it, then we zoom in to a vector-like rendition of Epcot. Afterward, we go to a black/dark red gradient background. The "WALT DiSNEY" text zooms up from the top, then "HOME VIDEO", also in blue, appears below, cheaply inserted. The whole thing sparkles and glows a little bit.
- Sometimes, the screen flips down like if you were turning a page in a book.
- Sometimes, "presents", in lowercase or uppercase, will fade in below, written in the language of the country in which it was released. The font of the text will also depend on the country. Italian tapes used "PRESENTA" in a bold, narrow font. Spanish tapes also used "PRESENTA", but in a cheaper narrow font. Finnish tapes used "ESITTÄÄ" in the same font as the Spanish version. There is another font that is bold, friendlier, more Disney-like. It is used in Swedish tapes ("presentera"), Danish tapes ("præsenterer"), French tapes ("présente") and German tapes ("präsentier"). The font for the latter is smaller. There is also another version with the word "PRESENTERIANIS" in a bold sans-serif font. It is currently unknown what that language is, and has appeared on a bootleg tape with what appears to be an Spanish-Italian mixed language. A version including "presents" in English was announced to have appeared in tapes from Australia and the United Kingdom (and most likely New Zealand and South Africa as well).
- On some tapes, "HOME VIDEO" is omitted. This variation has some clips at the end replaced by other clips. It was used on the airings of the TV series from 1981 to 1983.
- A version of this one has more clips and a neon Pluto head added, extending it to being a minute long. This one appeared on two tapes, and was actually the opening for the Walt Disney TV series (1981-83).
- A variant of the TV series opening version (that is to say, the version without the words "HOME VIDEO") is made up of clips from the extended version. At the end, after "WALTDiSNEY" slides in, the word "PRESENTS" in white, and glowing, zooms into the screen from the bottom.
- For the 1980s syndicated series "Disney Magic" (with the title logo replacing the tail end of this logo afterthe zoom into the castle), the logofeatured a few different clips and a neon flying Dumbo added, along with a short preview of the following movie.
- Sometimes, during the zoom into the castle, the logo changes to the 3rd domestic logo. This variant can be seen on some Scandinavian Disney tapes released in 1986 and 1987 (one example is the 1986 Finnish VHS release of The Sword in the Stone).
FX/SFX: The whole Scanimate animation...and the clips! This was originally from the US intro of the 1981-83 version of The Wonderful World of Disney back when it was called, quite simply, Walt Disney.
Music/Sounds: A powerful disco version of "When You Wish Upon a Star". Extended on only two releases and the first showings of the Walt Disney TV series. The HOME VIDEO-less variation's music's end is slightly different.
Availability: Was only seen on tapes released outside the United States and Canada, usually from the UK and Europe, but this was spotted on a few Mexican (including Wini Pu y el árbol de miel) and Venezuelan (including The Black Hole) tapes of the era, so go south of the border (or across the Atlantic) if you wish to find this logo. You might even spot an Asian tape with this logo as well (like an NTSC-format tape from Japan, or in the case of YouTube user "akhenaten1881", a PAL tape from Malaysia). You might even find it on some Roadshow Home Video-distributed tapes from Australia or an AVH-distributed tape from Argentina, or even a Nu Metro Home Entertainment-distributed tape from South Africa. Also seen on the TV series mentioned, sans "HOME VIDEO". (Explaining why "HOME VIDEO" is "cheaply inserted", as mentioned above.) The "flipping" variant appears on the aforementioned tape of Wini Pu y el árbol de miel, and the tail end appears during a series of trailers at the end of the aforementioned Venezuelan tape of The Black Hole as a clip-on.
Scare Factor: Low to High, thanks to the the loud music and in-your-face animation such as the neon versions of Mickey and Donald, and the flashing effects. But if you are very familiar with the 1980s version of The Wonderful World of Disney and its intro, then it isn't much of a problem.
Logo: Against a white background, we see the usual Walt Disney Home Video text from before in blue, with "HOME VIDEO" in a Century Gothic-esque font. "distributed by" appears below in very small print. It then cuts to one of the two Roadshow Home Video logos used during the 80's. For tapes that were released from 1982-1986, the "Aussie Light Trails" logo is used; tapes from 1986-1989 used "The Other V of Doom".
Availability: Seen on some Aussie and New Zealand PAL tapes of Disney material that was distributed through Roadshow Home Video.
Scare Factor: None by itself. However, it cuts rather jarringly to the Roadshow logo, especially when "The Australian V of Doom" is used; that logo has a high scare factor in the first place.
3rd Logo (April 1987-December 1988)
Logo: We see clips from the 1983 opening of the Disney Channel, Walt Disney anthology series and Disney films, including Fantasia, Peter Pan, Mary Poppins, The Black Cauldron, Sleeping Beauty, Bedknobs and Broomsticks, The Black Hole, Dumbo, Condorman, Return to Oz, and Tron. After a brief clip of Sorcerer Mickey from Fantasia, we fade into the WDHV logo on a space background, with the logo in blue/purple gradient. The logo shines and zooms out after.
Variant: Most tapes would have this logo ending with the 3rd domestic logo, starting with the spark animation.
FX/SFX: The archive footage, the logo shining and zooming out.
Music/Sounds: A synthesized instrumental version of "Casey Jr.", Dumbo.
Availability: Again, only seen outside the United States and Canada, mainly in Europe (including Italy and Germany) and Australia (where Roadshow Home Video distributed tapes with this logo).
Scare Factor: Minimal to low, for those who aren't familiar with this logo and were expecting to see the 3rd domestic logo instead of this one.
Nicknames: "The Korean Castle", "Magic Kingdom", "Disney Logo of Korea"
Logo: Just the second half of the then-current movie logo, but with a few differences. Instead of "PICTURES", we see the words "Walt Disney Home Video" in Korean fading in below the company name. The circular line does not even form.
Trivia: This logo is the South Korean equivalent of the 3rd logo used from 1991-2002.
FX/SFX: The second half of the then-current movie logo, minus the ball of light drawing the line.
Cheesy Factor: Same as the movie logo.
Music/Sounds Variants: Sometimes it will have the 1991 Walt Disney Home Video music.
Availability: Available only in South Korea. It appeared at the end of Korean imports of Disney VHS tapes since 1992, then also began appearing at the beginning of Disney tapes since 1994.
Scare Factor: None for the silent version. None to minimal for the one with the music.
Walt Disney Classics
Background: "Walt Disney Classics" (nicknamed by Disney video collectors as the “Black Diamond Classics”) was created in 1984 to release the animated features from the Disney Animated Features canon. The first release from the line was Robin Hood in 1984, and more soon followed, including Pinocchio, Dumbo, The Sword in the Stone, Alice in Wonderland, and more. In 1990, due to the wild success of The Little Mermaid, the Classics line released that film to video and began releasing the more contemporary new animated releases of the time from Disney. In 1994, after the video release of The Fox and the Hound, the Classics series was discontinued and replaced with a newer series, labeled as the Walt Disney Masterpiece Collection.
(December 3, 1984-October 4, 1988)
Nicknames: "Cheesy Diamond", "Early Black Diamond", "Navy Blue Diamond", "THE CLASSICS!!!!!", "Finest American Cheddar", "Bad neon sign Black Diamond"
Logo: On a blue background, the text "WALT DiSNEY HOME VIDEO" (with "WALT DiSNEY" in its famous “signature” font created in the early 1960s), in red, swirls in from the upper-left corner of the screen, rotating clockwise as it does so, passes by quite close to the screen, then flips and begins cycling to the lower-left corner. A few seconds after the "WALT DiSNEY HOME VIDEO" text appears, “THE CLASSICS”, in a rather ugly white font, also comes from the upper-left side of the screen and begins slowly spinning, too, nearly following the same path as the WDHV text does. As this happens, the background begins to slowly “morph” into a large, blurry diamond shape on a black background. A large Prussian blue diamond then zooms in from the center of the screen at a slightly fast pace, before stopping at a huge size. As the diamond zooms up, “THE CLASSICS” flips over to the top of the diamond and settles there, while "WALT DiSNEY HOME VIDEO" lands on the bottom of the diamond. A white, simple diamond outline zooms out and plasters itself onto the edges of the diamond.
- On some tapes, the logo stays onscreen for an extra ten seconds before finally fading out. This was most commonly seen around 1986, including Pinocchio, Dumbo and Alice in Wonderland, as well as later prints of the black clamshell release of The Sword in the Stone.
- Various Portuguese tapes have the "THE CLASSICS" text replaced by "OS CLÁSSICOS".
- On a rare Disney promo sales tape from 1985 promoting the VHS release of Pinocchio, this logo is included as part of the program's opening sequence, with an announcer (Brian Cummings) saying "The Disney Classics: Landmark animation made available for the first time from Walt Disney Home Video!"
FX/SFX: The swirling text, the background change, the zooming diamonds.
Cheesy Factor: The “flipping” of the words and the zooming animations are outdated, even for 1984, almost looking like it was produced on Adobe Flash (even before that medium existed!) The Portuguese variant in particular also looks incredibly cheap, since you can tell that the "OS CLÁSSICOS" text is obviously plastered on top of the original "THE CLASSICS" text.
Music/Sounds: A bouncy, medieval-style synth-horn fanfare with a held-out synth-flute at the end. It sounds like it was produced on a Moog synthesizer.
Availability: Rare, it was only used for a short period of time. Seen on 1984-1987 video prints of Disney animated features including the original video releases of Pinocchio and Robin Hood. Usually it is in clamshell packaging (originally in big, black, heavy clamshells with the artwork printed directly onto the case, but switching over to the lightweight, white clamshells we are familiar with today in 1986), with the cover featuring a black flap on the lower right corner reading "The Original Animated Classic!", and often has the diamond print logo on the spine (without WDHV text) and on the videotape label (with WDHV text). The last video to officially use this logo was Lady and the Tramp. This logo has also been spotted on some post-1987 prints, including a 1993 reprint of The Sword in the Stone, and the mid-1988 demo tape of Cinderella. On black clamshell tapes of Dumbo, as well as very early prints of the black clamshell release of The Sword in the Stone and earlier prints of the mid-1986 slipcover release of Alice in Wonderland, the 1981 Neon Mickey logo shows up (the latter had the 1984 Classics logo replace the Neon Mickey logo on prints from circa late April 1986).
Scare Factor: Low to medium. It may unnerve several people with its cheesy effects, in-your-face animation and Moog synthesizer music, but, despite it being somewhat annoying, is tamer than the Neon Mickey.
(October 4, 1988-March 4, 1994; February 28, 1996; 2003)
Top: Sorcerer Mickey intro
Top Middle: The standard logos''
Videos: Montage of the Walt Disney Classics logos, Opening Previews to "Robin Hood (USA & Canadian)", "Cinderella" and "The Rescuers Down Under", "The Great Mouse Detective UK Promo"
Nicknames: "The Black Diamond", "Sorcerer Mickey II", "Hi again, Mickey!"
Logo: We start with the opening animation of the 1986 Walt Disney Home Video logo, with Mickey Mouse dressed in his Sorcerer’s Apprentice outfit like on Fantasia, standing on a blue spotlight on a black background. The camera slowly begins zooming up to his hand as the stars and crescent moon on his hat flash one-by-one, and then a magic spark flashes and appears above Mickey’s hand. We zoom past Mickey as the spark begins swirling around and begins to write "WALT DiSNEY” in the corporate Disney font, except it is metallic white. As we zoom out, the background begins to change to dark blue, and a black diamond with metallic edges fades in from a far point and begins to slowly zoom in, as “CLASSICS”, in a fancy metallic white Lo-Type font, begins zooming out from the bottom of the screen, before that and “Walt Disney” settle on the diamond, which has zoomed up to a comfortable distance. The edges begin to glow white, and then a magic comet swishes into view from the bottom left of the screen, circles behind the diamond, then flies out from the top right and passes in front of the diamond before flying offscreen, leaving a trail of pixie dust that changes the "WALT DiSNEY CLASSICS" text to gold, and adds a purple tint to the diamond’s edges.The logo "shines".
- In 1992, starting with 101 Dalmatians, the logo had brighter colors with the diamond in bright blue (possibly due to deterioration of the master), and the logo fades out earlier than before. Sometimes the logo begins abruptly (this mostly happened on 1992 releases).
- The original 1988 prototype version seen on Cinderella (retail copies only, demo tapes had the previous logo) had the background as a dark to light blue gradient, a more shiny, silver, metallic diamond, and rougher animation. This has also been seen on the 1992 laserdisc and demo tape of The Rescuers, the demo tape of Beauty and the Beast, the later Canadian print of The Rescuers Down Under, and the later Canadian/USA print of Robin Hood (albeit off-center). It also shows up at the beginning of the videotape Fantasia: The Making of a Masterpiece (which was included as part of a "Deluxe Collectors' Edition" box set of the movie). The last video to initially feature this version of the logo was the 1993 French-Canadian release of Pinocchio.
- On several prints of the 1991 video release of Robin Hood, the Mickey scene is cut, and the logo starts off with the spark writing the words.
- Another short version on the Robin Hood VHS has Brian Cummings saying, "Look for these animated Disney classics on videocassette." This is shown before a preview for The Jungle Book, which is also shown with this variant on the 1991 VHS of The Brave Little Toaster.
- On the 1991 video release of The Rescuers Down Under, just the end of the logo is shown. There is no music and Brian Cummings says, "Don't miss this timeless Disney classic from Walt Disney Home Video." This was shown during the beginning of The Jungle Book preview from the Robin Hood VHS.
- The shortened version seen on Robin Hood was also seen at the beginning of a UK promo for The Great Mouse Detective (ironically, this promo was found on the 1992 UK VHS release of Robin Hood, as well as on the UK video releases of The Prince and the Pauper, and The Legend of Sleepy Hollow), except in this version, the 1992 variant is used. Also, at the end of the logo, an announcer says "From Walt Disney Home Video", before cutting to the promo.
- On the US version of the promo, as seen on the 1992 prints of So Dear to My Heart and The Rescuers, the end of the 1992 variant is shown (with the music from The Great Mouse Detective playing in the background) and Mark Elliot provides the voice-over.
- The tail end of the 1989 variant (with the logo "shining") surprisingly appears at the beginning of a video promo for Bambi, as seen on several international Disney VHS releases.
- Japanese tapes use a still variant for promos featuring the diamond reading "THE CLASSICS" on a starry sky with a thicker, more glass-like frame.
- On Descriptive Video Service VHS's, a DVS narrator (for example Wendie Sakakeeny on the 1992 DVS VHS of Dumbo) describes the logo: "Now an animation, a figure appears. Mickey Mouse wearing his red sorcerer's robe and tall blue pointed hat stands with his left arm extended. A star shoots up from his palm writing the signature and the logo Walt Disney Classics."
FX/SFX: All the animation in the logo.
Music/Sounds: A majestic, gradually rising synthesizer fanfare with a "sizzling" noise as the comet circles behind the diamond. Starting with the 1992 VHS release of The Rescuers, the music became distorted and heavier on bass as the result of a video processing error.
Availability: Seen on 1988-1994 Disney video releases of their feature films with the text "A Walt Disney CLASSIC" or "Walt Disney's CLASSIC" on top and the diamond print logo on the clamshell spine. The first two releases with this logo, Cinderella and Bambi, feature the diamond print logo (with WDHV text) on the label like the last logo, though some later releases use an alternate sticker label instead of a white ink label (like some copies of The Little Mermaid, The Jungle Book and The Rescuers Down Under). The most common Disney Classics tapes featuring this logo are Beauty and the Beast and Aladdin (both with the muffled, bass-heavy music). The 1992 version of the logo with the original (clean) music only appeared on 101 Dalmatians and The Great Mouse Detective. Surprisingly, the 1989 version of this logo appears on very early printings (from before December 18, 1995) of the 1996 Masterpiece Collection release of Pocahontas. This was not found on UK releases from the early to mid-90's released under the label "Walt Disney Classics"; they just used the 3rd WDHV logo, which would also be used on Classics LaserDiscs (since 1992) and Spanish-language tapes. The last video to use this logo was the 1994 Classics release of The Fox and the Hound. However the 1992 distorted variant made a surprise appearance on the 2003 UK VHS of Pinocchio: Special Edition. Oddly enough, this was not shown on the 1991 French-Canadian release of Robin Hood (it goes straight to the film after the 1986 WDHV logo). Strangely odd, the 1989 version of Classics Logo it also seen on 1990 French SECAM VHS of Lady and the Tramp, on the 1993 French Canadian VHS of Aladdin, The Great Mouse Detective CLV 1992 Laserdisc (while some copies have the 1986 WDHV Logo on CAV Laserdisc)
Scare Factor: None. This is a great improvement over the last logo! Minimal for the distorted music version.
Nicknames: "The Wiping Light on Text"
Logo: On a shady blue blackground, the words "WALT DISNEY" are seen in yellow with a shadow effect. Below it is "CLASSICS" in a metallic orange serif font, also with the shadow effect. Light wipes over the logo from left to right.
FX/SFX: The wiping light.
Music/Sounds: Opening of the promo following it.
Availability: Exclusive to United Kingdom. Was seen in some WDC promos of the time.
Scare Factor: None. It's a harmless logo.
Nicknames: "Disney Glitter", "Walt Dust Classics", "Another Golden Logo"
Logo: Same as the 1991 Walt Disney Home Video logo, except this time, the logo was placed over a purple background with swirly pixie dust.Instead of "HOME VIDEO", a golden banner with "CLASSICS" was seen. Thin orange light moves over various parts of the logo.
FX/SFX: The orange light.
Music/Sounds: See above.
Availability: Again, exclusive to UK. This was seen twice in a 2000 WDC promo seen on the 2000 VHS of Tarzan.
Scare Factor: None. Pretty neat to look at, actually.
Walt Disney Masterpiece Collection
"Masterpiece Collection" replaced the "Classics" brand in 1994, and lasted until 1999. It released some films that never made it to the Classics line (Snow White and the Seven Dwarfs, The Aristocats and The Black Cauldron, among others), reissued many of the Disney movies that were previously released as Black Diamond Classic videos, and covered video releases of the 1994-1998 animated Disney features.
(October 28, 1994-July 13, 1999)
Nicknames: "The Emblem", "The Tinkerbell Logo"
Logo: We start on a black background, with "WALT DiSNEY" beginning to sketch itself on screen in pinkish-gold, with the text arced a bit. As we zoom out, "MASTERPIECE" and "COLLECTION" zoom out, with "MASTERPIECE" going left and "COLLECTION" going right. They then settle under the "WALT DiSNEY" text, spaced a bit against each other. Now Tinkerbell (from Disney’s Peter Pan) comes out from behind the word "MASTERPIECE", hovers in front for a bit as she waves her magic wand, and then a bright flash appears, and when it clears, the finished logo appears: the text is now in a purple arc (slightly shaped like the Sesame Street sign), with "WALT DiSNEY" on top and "MASTERPIECE COLLECTION" on the bottom, with a small gray oval with the silver Disney Castle logo between "MASTERPIECE" and "COLLECTION".Tinkerbell flies off to the left of the screen, leaving a trail of pixie dust to dissolve a little slowly. The logo "shines.
Variant: Some countries have the "MASTERPIECE COLLECTION" text of the logo written in their native language. In Australia, it is replaced with "CLASSICS COLLECTION." These were found: "COLECCIÓN MAESTRA" (MAESTRA in spaced-out letters) on Spanish tapes and "COLLECTION CHEFS-D'ŒUVRE" (CHEFS-D'ŒUVRE in narrow letters) on French Canadian tapes.
FX/SFX: All the animation in this logo, which seems to be a mix of computer animation and traditional animation.
Cheesy Factor: Some of the CGI elements seem a bit more cheesy than its predecessor, and the video quality does not look as good at times.After the emblem initially appears, it shifts down a tiny bit after a few seconds, right as Tinkerbell flies away. Regardless, it still looks pretty good.
Music/Sounds: A fast-paced, synth/orchestrated remix of the 1988 Walt Disney Classics jingle, accompanied by synthesized whooshes as the words fly into place.
- Sometimes an announcer (who, in this case, is Beau Weaver) will say, “And now, our feature presentation”. This can be spotted on The Aristocats and Oliver & Company. The voiceover for the former is heard after the finished logo is formed, while the latter has the voiceover starting just after Tinkerbell appears.
- A few 1995-1996 printings of the early releases like So Dear to My Heart and others used a cut-short version of the 1988 Walt Disney Classics music (post-1992 bass-heavy variant) playing underneath, and the logo shines twice at the end. The "sizzling" sound remains intact. This can also be found on some mid-to-late 90s releases on CAV/CLV Laserdisc (such as Peter Pan and Hercules), and on the 1998 DVD release of Mary Poppins (the only DVD to use any form of the Masterpiece Collection logo). It was also seen on a French-Canadian VHS of The Many Adventures of Winnie the Pooh.
- The main theme is also heard under the 1996-2000 Walt Disney Company intro seen on many VHS releases of the period before the previews, as an announcer says "You can always count on something new and exciting from Disney." On 1999-2000 releases, it is replaced with the 1988 Walt Disney Classics theme (1992 version.)
- On Descriptive Video Service VHS's, a DVS narrator (for example Wendie Sakakeeny on the DVS VHS of The Lion King) describes the logo: "Now a sparkling ball writes in gold letters, Walt Disney Masterpiece Collection. Tinker Bell the fairy waves her wand. The picture of a castle magically appears. She flies away in a shower of stars."
Availability: Seen on VHS releases of Disney feature films in clamshell packaging with the text “A Walt Disney MASTERPIECE” or "Walt Disney's MASTERPIECE" on the front and the "MASTERPIECE COLLECTION" print logo on the top of the spine (sometimes the print logo is on the front as well), starting with Snow White and the Seven Dwarfs, Dumbo, Alice in Wonderland, and Robin Hood, among others. The last video released under the series was The Adventures of Ichabod and Mr. Toad. These videos are now out of print, though, but they may still be easy to find wherever used videos are sold. Strangely, the original VHS releases of The Lion King and Mulan have the logo on their spines, but not on the tapes (though it does appear on the LaserDisc release of The Lion King). Some early prints of the 1999 VHS release of Pinocchio feature this logo (presumably because the film was originally intended to be included in the line), while later prints don't. It is also absent on the 1998 release of The Little Mermaid and the 1999 release of 101 Dalmatians. It also unusually shows up on the original 1997 VHS release of Pooh's Grand Adventure: The Search for Christopher Robin, which is strange since it is a direct-to-video movie, and the print logo is nowhere to be found on the box. It also unusually appeared on the 1997 VHS of Old Yeller, which was part of the Film Classics Collection, as well as the 1995 Spanish-language Classics release of Aladdin. Despite the logo appearing on the case, don't expect to see this on Australian Releases as they just use the 1995 "Disney Videos" logo.
Scare Factor: None to low. The remix and fast pacing may surprise some, but this is yet another very nicely animated logo.
Walt Disney Mini Classics
"Walt Disney Mini Classics" was created, due to the success of the "Black Diamond Classic" series, as a brand to release Disney animated featurettes on video. It included special featurettes (both classic and contemporary) such as Ben and Me and Mickey’s Christmas Carol, excerpts from the '40s "package" Disney films such as Peter and the Wolf, Mickey and the Beanstalk and The Wind in the Willows, and the four classic Winnie the Pooh featurettes.
(October 13, 1987-February 26, 1993)
Nickname: "The Mini-Classics Shield"
Logo: On a black background, yellow neon lines begin drawing a fancy shield outline, with scrolls and more. As the background turns blue, the words "WALT DiSNEY", in metallic white, zoom out and plaster onto the top of the shield outline, which is still tracing itself onscreen. Then, as the shield is finished "drawing," "MINI", in gold, appears letter by letter and zooms out onto the shield. Then a gold bar with "CLASSICS" on it, in black, zooms out and plasters itself in the center below "MINI". Suddenly, the shield outline background fills with rainbow colors as glitter effects fly from the now-completed logo, which "shines".
- Later versions have stars added to the blue blackground.
- Some videotapes have the logo staying onscreen for an extra three seconds.
- On the 1990 VHS of Winnie the Pooh and Tigger Too, the logo stays onscreen for fifteen seconds after the music is finished, then cuts to black.
- On Latin American releases, "CLASSICS" is replaced with "CLASICOS".
FX/SFX: All the CG animation in the logo.
Music/Sounds: A bright, musical synthesizer theme with synth-organ/flute sounds throughout, which matches up with the animation in the logo.
Availability: Rare. It's seen on Disney Mini Classics videos from 1987 to 1993, which are in slipcover packaging, and feature the Mini Classics print logo on top. This logo usually followed the 1986 "Sorcerer Mickey" Walt Disney Home Video logo on these videos. It ended with the 1993 reprints of the four Winnie the Pooh featurettes, and these videos immediately were discontinued, in favor of a newer series created in early 1994 entitled "Disney's Favorite Stories". Strangely odd for the 1996 print of Favorite Stories: Mickey's Christmas Carol has the Walt Disney Mini Classics Logo and still uses the 1993 tape master.
Scare Factor: Minimal. This is a cute logo with neat animation and music.
Walt Disney Gold Classic Collection
(January 11, 2000-March 20, 2001)
Nicknames: "Disney Christmas", "It's Beginning to Feel a Lot Like Christmas", "Boring Logo Redux", "TOO MUCH GOLDEN"
Logo: On a blue background filled with gold glitter effects, the gold words "WALT DiSNEY", in the corporate font, are seen. Below the words is a gold ribbon with the red words "GOLD COLLECTION", separated by a red (gold outlined) circle with the Disney castle and the word "CLASSIC" below, both etched in gold. The logo "shines".
FX/SFX: The glitter, the "shining"...
Cheesy Factor: ...which are rather cheesy CGI effects; not up to par with other recent Disney Video logos except for the 1997 Disney DVD logo and 2001 WDHE logo (The text in its corporate font).
Music/Sounds: Same as Walt Disney Home Video’s 4th logo.
Availability: Very rare; it was only used for a year, and only on some VHS releases such as Toy Story, Mulan, Alice in Wonderland, and A Bug's Life, among others. Nearly all Gold Classic Collection DVDs (and other VHS releases in the line) used the 1991-2001 WDHV logo instead of this one, including releases still in print.
Scare Factor: None to low because of the 4th logo's music, but otherwise, it's pretty nice to look at, though some may still find it boring.
(October 9, 2001-August 28, 2007; November 23, 2010)
Nicknames: "CGI Tinkerbell", "Pure Digital Magic"
Logo: On a night-sky background, a spark shoots at the middle of the screen, forming a "D". It comes again forming a "V" this time, next to the "D" and for the third time forming another "D". A curved line is drawn, and "DiSNEY", in its corporate font, goes on top of "DVD". The spark goes across the bottom, forming "Pure Digital Magic" (in the native language of the country in which it was released), and that spark appears to be a CGI Tinkerbell, who smiles at us and takes off, leaving a trail of fairy dust that dissolves a moment later.
FX/SFX: All the animation in this logo.
Music/Sounds: A whimsical string/flageolet theme, with a few "swoops" when the sparks fly in.
Availability: Seen on pre-2006 Disney DVD releases, starting with the Platinum Edition DVD of Snow White and the Seven Dwarfs. Several of them are still in print. The last Disney movie on DVD to use this logo was Cinderella: Platinum Edition. This logo made it's final known appearance Mickey Mouse Clubhouse: Mickey's Treat DVD, released on August 28, 2007. The logo makes a surprise appearance on the Baby Einstein Discovery Kits, which were released on November 23, 2010.
Scare Factor: None to minimal. This is definitely low for first-time viewers because of the swooping sound, but this is one of the best DVD logos ever.
(October 18, 2005-2014; 2015 )
- 2005-2007: "CGI Tinkerbell Redux"
- 2007- : "Classic Tinkerbell"
Logo: Starts with the "D" in "DiSNEY" being formed, uncomfortably close to the screen. A spark flies by in tune with the music. When the "DiSNEY" text is formed, it flies out, and "DVD" does so as well, one letter at a time. An explosion of pixie dust forms an arc around the text, completing the logo. More pixie dust forms a white bar with the text "Movies, Magic & More" (same as above in the native language of the country in which it was released). Tinkerbell flies up to the screen momentarily before exiting (reused from the 2001 logo). Starting in 2007, the logo was given an enhanced look, and Tinkerbell is in traditional-style 2D animation.
FX/SFX: All the animation in the logo.
Cheesy Factor: The sparks in the 2005 variant look superimposed on the logo, and CGI Tinkerbell oddly does not fit with this logo very well. Thankfully, this was fixed with the 2007 variant--the 2D animation combines very well with this logo.
Music/Sounds: Same as the previous logo, with more whooshing sounds added when the "DVD" letters fly in.
Availability: Current. It first appeared on the Special Edition DVD of Tarzan. It can be seen on any Disney DVD made since 2005-14 such as Herbie: Fully Loaded, Chicken Little, The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe, The Wild, Cars, Underdog, WALL-E, Up, and Tinker Bell, among others.
Scare Factor: None; this is a very beautiful logo.
Disney Blu-ray Disc
In 2006, Walt Disney Studios Home Entertainment (then known as Walt Disney Home Entertainment) began releasing movies on Blu-ray Disc. Its first titles were The Wild, The Haunted Mansion, Glory Road, Pirates of the Caribbean: Dead Man's Chest, Dinosaur, Sky High and Eight Below.
(September 19, 2006-2014)
Nicknames: "Disney Fireworks", "CGI Disney Castle", "The Beautiful Disney Castle" Logo: On a starry sky background, we see several colorful fireworks, in the same vein as the current Walt Disney Pictures logo, exploding. Then we see the animation of the CGI Disney castle from the movie logo, which zooms away, and "DiSNEY", in the corporate signature font, zooms out from the bottom of the screen. A few seconds later, smaller text is written near the bottom of the screen, which reads "Blu-ray Disc", then two blue boomerangs appear. The slogan "MAGIC IN HIGH DEFINITION" fades in under it.
FX/SFX: CGI animation with an animation from the current Walt Disney Pictures logo.
Music/Sounds: The sound of fireworks exploding, whistling, and cracking. At the end, there is a low synthesized chord.
Availability: Seen on Disney movies released on Blu-ray starting with The Wild and Glory Road, among others.
Scare Factor: Minimal to low. This is definitely medium for first-time viewers due to the loud fireworks.
Disney Digital 3D
Logo: We see a orange light draw a aurora-like drawing in a black background in it's path. As we zoom out, the drawing reveals to be the Disney "D" in it's corporate font, while three silver sticks zoom in and "explode" in a burst of white particles that resemble snow. The sticks then place themselves in the "D", then making it flash. The black background turns into a spacial one, with smoke in the lower part of the screen. The letters "DISNEY DIGITAL 3D" then flip as we see a flash that reveals the text "POWERED BY" with the Blu-ray logo to the right, the latter being a blue flash. The logo then explodes into many silver pieces which zoom into the screen until they go out of view.
Variant: This is either a movie theatre version for this logo or just an image; the text "POWERED BY" and the Blu-ray logo are replaced with "THE ULTIMATE DIMENSIONAL MOVIE EXPERIENCE", along with a line between that and the "DISNEY DIGITAL 3-D" text above it.
FX/SFX: All of the animation in the logo. CGI animation
Music/Sounds: A laser sound effect, then whooshes and zaps, followed by a deep note and a spacial-like synth sound, then a loud note and several whoosh sounds.
Availability: Can be seen on 3-D Blu-ray releases by Disney.
Scare Factor: Medium; the sound effects and the explosion at the end may get to some. It borders on high for first time viewers.