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Background: The Guber-Peters Entertainment Company was founded in 1983 by Peter Guber and Jon Peters, who were founders of PolyGram Pictures (later revived in 1986 as "PolyGram Filmed Entertainment") as a film production company known as "The Guber-Peters Company". They entered television production in 1984. In January 1988, the Guber-Peters Company merged with Barris Industries, Inc. and became Barris/Guber-Peters, which was later renamed to "The Guber-Peters Entertainment Company" on September 7, 1989. On September 29, 1989, Sony Corporation approached Guber and Peters to become the heads of Columbia Pictures Entertainment. However, Warner Bros.' boss, Steve Ross threatened to sue Sony for for $1 billion for breach of contract, because Guber and Peters were under contract with Warner Bros. GPEC was acquired on November 9, 1989 by Sony for $200 million, a day after Sony acquired Columbia Pictures Entertainment for $3.4 billion. The suit was dismissed when Sony sold half of its interest in Columbia House as well as distribution rights to films by Weintraub Entertainment Group to WB and Sony acquiring the historic MGM lot from Time Warner in 1990. On November 5, 1990, Guber-Peters Television was folded into Columbia Pictures Television Distribution (now "Sony Pictures Television"). Guber-Peters Television acted as a in-name partner for the TV movie Switched At Birth. The final TV movie was Christmas On Division Street and was aired on December 15, 1991 on CBS. The Guber-Peters Entertainment Company however, remained as a production company of Sony Pictures Entertainment. As of September 21, 1993, the Guber-Peters Entertainment Company is now known as "GPEC Inc." as an in-name-only unit of Columbia Pictures.


1st Logo (November 7, 1984-December 28, 1990, December 15, 1991)

Logo: On a black background, we have the 3-D outlined name "GUBER" flying from the left and the other 3-D outlined name "PETERS" flying in from the right all at the same time in sky blue with a bright, shiny backface almost similar to the 1986 Procter & Gamble Productions logo. As soon as both names meet in the center, the rays start to pull back and two names become solid in sky blue as we see a hyphen (-) appear in between "GUBER" and "PETERS". We later see the name "THE" fade in above and "ENTERTAINMENT COMPANY" both in white fade in below at the same time.

THE GUBER'-'PETERS ENTERTAINMENT COMPANY Variants

  • In 1986, there is a filmed variant where the name "GUBER-PETERS" flashes in.
  • On the TV movie Bay Coven, the text "in association with" fades in below.
  • On the TV movie Christmas On Division Street, the logo is superimposed with the word "AND" below.
  • In-credit variant: On movie releases, it's referred to as "A Guber-Peters Production" and "A Guber-Peters Company Production".

FX/SFX: The names flying. The rays panning back. Simple 80s effects. None for the still version.

Music/Sounds: The end-title theme from any show, TV movie, or none.

Availability: Extremely rare. These movies aren't aired that often. The animated version is retained on TV movies The Toughest Man in the WorldBay Coven, and The Brotherhood of Justice on DVD. The still version is seen on Christmas On Division Street' on DVD. It may have been seen on the short-lived series Oceanquest. The in-credit variant is uncommon and seen on films like: The Color PurpleTango & Cash, and Clue, among others.


 Scare Factor: None. 

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