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Logo descriptions by Matt Anscher, Jeffrey Gray, Shadeed A. Kelly and Logophile
Logo captures by Eric S., Shadeed A. Kelly, V of Doom, megamanj2004, snelfu, and SaganStrikesBack
Editions by Eric S., Shadeed A. Kelly, and V of Doom

Background: The T.A.T. Communications Company (also spelled simply as "TAT") was formed in 1974 by producer Norman Lear and comedian Jerry Perenchio, a year before Yorkin ended his partnership with Lear, which produced The Jeffersons and One Day at a Time among others. In 1980, T.A.T. formed its own distribution division. On January 6, 1982, T.A.T. Communications was reincorporated as "Embassy Communications, Inc." and renamed the T.A.T. production division to "Embassy Television" with the acquisition of Avco Embassy Pictures Corporation by Lear and Perenchio, while the distribution division of this company was folded into the reorganized "Embassy Telecommunications" (the former "PITS Films"). T.A.T. stood for a Yiddish phrase pronounced "Tuchus Affen Tisch", which meant "Putting one's butt on the line".

1st Logo
(January 19, 1975-October 3, 1982)

Logo: Depending on the show, it would just say:

A
T.A.T. COMMUNICATIONS COMPANY
PRODUCTION

or

A
T.A.T. COMMUNICATIONS CO.
PRODUCTION

But on certain shows like The Jeffersons, One Day at a Time, and Mary Hartman, Mary Hartman, it would read:

A
(NORMAN LEAR)
T.A.T.
COMMUNICATIONS COMPANY
(PRODUCTION)
(AND) or (IN ASSOCIATION WITH)
[NAME OF THE COMPANY]

Variants:

  • Some series would feature a copyright stamp below the text, such as on later S1 episodes of Mary Hartman, Mary Hartman.
  • Some in-credit texts would appear in shadow mode in 1979.
  • On The Facts of Life episode "The Affair", the text is centered at the bottom.
  • On some shows like Fernwood 2nite and the final season of Mary Hartman, Mary Hartman, this text was also used following the "standard" T.A.T. text:

WORLD WIDE DISTRIBUTION
BY
T.A.T. COMMUNICATIONS CO.

  • On early syndie broadcasts of Mary Hartman, Mary Hartman, this text over a blue background was used plastering the "standard" text:

A
T.A.T.
COMMUNICATIONS
PRODUCTION
WORLDWIDE DISTRIBUTION BY

  • On early season 2 episodes of Mary Hartman, Mary Hartman, the text says:

PRODUCED BY

T.A.T. COMMUNICATIONS CO.
AND PRESENTED IN ASSOCIATION WITH
FILMWAYS, INC.

FX/SFX: The scrolling of the credits or none. On Fernwood 2Nite, the text fades.

Music/Sounds: The closing theme from specific show.

Availability: Uncommon. It's currently seen on DVD releases of One Day at a Time, The Jeffersons, The Facts of Life, and Mary Hartman, Mary Hartman. TV One prints of The Jeffersons seasons 1-8 omit this logo, cutting straight to the Sony Pictures Television logo after either the "Videotaped at Television City", "Videotaped at Metromedia Square", or the T.A.T. copyright notice, although it is kept on "A Friend in Need" and one other episode (this has also happened to the Embassy Television in-credit logo on 1982-83 episodes.) Also seen on other, shorter-lived shows such as Joe's World, All's Fair, and the infamous Helo, Larry.

Scare Factor: None.

2nd Logo
(1980-1982)

Nicknames: "The Rising T.A.T. Star", "The Holy Grail of Logos"

Logo: Up against a blue background, we see the following text inside a rounded black box: T.A.T.: 1980-1982

"TAT
COMMUNICATIONS COMPANY

The "TAT" word is made out of white lines, and the text "COMMUNICATIONS COMPANY" is in an odd white font below the black box. A white star rises from the background and places itself over the last "T" in the "TAT" word.

FX/SFX/Cheesy Factor: The Scanimated star rising from the background, which reeks of cheesiness.

Music/Sounds: An awful 12-note rising synth theme composed by John Maxwell Anderson.

Availability: Extinct, and this may very well be the rarest logo ever made. It was only seen on original syndie re-runs of One Day at a Time (1975), The Jeffersons, and CBS Late Movie airings of Mary Hartman, Mary Hartman. It has been rumored to be seen on a VHS tape of Mary Hartman, Mary Hartman, along with a few broadcasts of the show on TV Land in 2002 during the Norman Lear Marathon. Also seen on 1994-95 WGN-TV Chicago reruns of The Jeffersons.

Scare Factor: Low to high. The chrome text is extremely big and in your face, and the synth theme is rather creepy.

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