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Background: The T.A.T. Communications Company (also spelled simply as "TAT") was formed in 1974 by producer Norman Lear and comedian Jerry Perenchio, a year before Yorkin ended his partnership with Lear, which produced The Jeffersons and One Day at a Time among others. In 1980, T.A.T. formed its own distribution division. On January 6, 1982, T.A.T. Communications was reincorporated as "Embassy Communications, Inc." and renamed the T.A.T. production division to "Embassy Television" with the acquisition of Avco Embassy Pictures Corporation by Lear and Perenchio, while the distribution division of this company was folded into the reorganized "Embassy Telecommunications" (the former "P*I*T*S Films"). T.A.T. stood for a Yiddish phrase pronounced "Tuchus Affen Tisch", which meant "Putting one's butt on the line".

(1980-1982)

T.a.t

The real, partial logo

TAT1980

A recreation of the final product

Perhaps the rarest logo on this wiki...

Note: The above captures are from a partial recording of the logo before it was cut out and plastered by the 1980-1981 CBS ID. A recording of the logo's jingle, as described below, can be heard here. Please note the top logo is the real, partial logo and the bottom one is a recreation of the final product.


Logo: A orange screen first appears. The screen then starts to zoom out to reveal that its a Scanimated star, as it reveals a black background with the text "Distributed By" on the top, underneath it says "TAT" in lined letters and "COMMUNICATIONS COMPANY" in Futura.

CBS ID (October 21, 1980)

The 1980-1981 CBS ID plastered the logo (kind of like Sony Pictures Television in disguise).

FX/SFX/Cheesy Factor: The Scanimated star lowering onto the the background, which reeks of cheesiness. Yet that's nothing compared to the music, which sounds like somebody banging their fists on a synthesizer in random places and calling it "art"!

Music/Sounds: An awful 12-note rising synth theme composed by John Maxwell Anderson.

Availability: Extinct, as being the subject of searching for almost 10 years. It was only seen on original daytime syndie re-runs of One Day at a Time and The Jeffersons, as well as the CBS Late Movie airings of Mary Hartman, Mary Hartman. It has been rumored to be seen on a VHS tape of Mary Hartman, Mary Hartman, along with a few broadcasts of the show on TV Land in 2002 during the Norman Lear Marathon. Also seen on 1994-95 WGN-TV Chicago reruns of The Jeffersons. It's one of the most popular logos on this wiki due to its "rarity".

Scare Factor: Minimal. You may either be creeped out or laughing loudly at the awfulness of the synth theme.