Logo description by DreamMechanic

Videos courtesy of Charles Loftus


This is the video division of Japanese publisher Shogakukan.

1st (known) logo

Nicknames: "Spinning and Moving Spheres", "SHOGAKUKAN VIDEO", "Spinning Planets"

Logo: On a black background, several planet-like spheres (some are big, others are small, and all in different colors) zoom in from the center of the screen and while rotating on different axes, they move up and down in different ways; this becomes a pattern in which the smallest sphere goes into the screen and disappears but a growing blue sphere appears and stops growing and unfolds into a rectangular shape and fades out. At this point, several computer-generated geometric shapes come out from the unfolding sphere and zoom into several corners off-screen as the text
Shogakukan Video (With Copyright Warning Announcer)

Shogakukan Video (With Copyright Warning Announcer)

"SHOGAKUKAN", in gold, with a blue glow zooms into the center in a spinning motion but stops spinning and then unfolds into the full text, it's flashes, then it turn white. Then "VIDEO" appears, also in gold and glows, and turns white. We fade out and the text "小学館" (Shogakukan written in Japanese characters) fades in.

Variant: TBA.

FX/SFX/Cheesy Factor: The spheres moving, the unfolding sphere, the geometric shapes, and the text animation. The quality is great for the time period, but it's a little outdated now, but still very good.
Shogakukan Video - China VHS company-0

Shogakukan Video - China VHS company-0

Music/Sounds: A dreamy Sesame Street intro-like tune with electric guitar notes as the smallest sphere zooms into the screen. Then, an 8-bit like rising up dinging music can be heard. A Kirby-like wobbling noise can be heard as the geometric shape zooms out, then a drum, cymbal and electric guitar flourish and a robot voice saying "SHOGAKUKAN BIDEO" (that's how video is pronounced in Japanese) can be heard. At the end, there's a computer beeping rising up and down tune and a semi-orchestral hit as "小学館" appears. The computer beeping continues to the end of the logo.

Availability: Rare. Can be seen on Japanese Doraemon videos released by the company as well as a sing along tape of sorts and and tapes of the Ranma 1/2 OAVs.

Scare Factor: Low. It's awesome in animation, but the music, red Japanese text and black background might scare some, respectability the robot voice.

2nd Logo

Nicknames: "S is for Shogakukan", "Light Rays S", "Laser S", "Shogakukan DVD"

Logo: On a black background, a light appears and starts to grow, with then creates a pulse of energy around it. Lights then rise up from the pulse and start creating trails as they fly around the whole screen. They all swirl around and then meet in the middle of the screen, creating a bright light and some stars. It flashes as 2 bands of a metal substance appear, giving off rays as it shines. A light cuts away the material, creating a abstract "S" as "SHOGKUKAN" comes and rotates in. The access material falls away as a glass object zooms out and rests below the logo, either being "VIDEO" in a blocky font (for VHS releases), or the DVD logo (for, uh....DVD releases). It then flashes, turning a sky blue with white reflections. The "S" continues to shine.

FX/SFX: The lights flying around, the metal cutting away.

Music/Sounds: A pindrop sound is heard along with a rising synth. A sparkle is heard when the metal appears, with a piano ditty is heard when the metal is cut. A majestic burst is heard at the end, followed by a low sound.

Availability: Rare. Seen on later releases from them like the Pocket Monsters Advanced Generation Volume 1DVD. The "VIDEO" version is extremely rare, though.

Scare Factor: Low. The dark logo and the sounds might put someone off.

3rd Logo

Shogakukan Video DVD-0

Shogakukan Video DVD-0

Logo: On a black background, a laser comes in as the background quickly changes to a teal gradient background. It draws out "SHOG/\KUK/\N" in a generic font as rays emerge from the logo. The laser draws out most of the letters, but the bottoms are drawn in later. When it finishes drawing, the background splits away, revealing a dark blue background and the outlines of the letters. The letters then come towards the screen and then swirl around as the camera rotates around. When they line up again, they become filled up with silver and "DVD" appearing below, moving slightly. 2 dots then quickly come in and then link the first "/\" with the "V". The logo finally give out a flash.

FX/SFX: The laser drawing the word, the letter outlines swirling around.

Music/Sounds:A laser is heard when it draws the letters. When it's done, a loud "WHOOSH!" is heard when they intersect around. Silence is then heard for a little bit, but 2 cutting sounds are heard, before finally ending with a shine.

Availability: Common. Seen on current releases from them.

Scare Factor: Low to medium. The loud noises and letters swirling will surprise some first-time viewers.