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SFM Entertainment

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Logo description by Argus Sventon, James Fabiano, Matt Williams, Dan DeCosta, Nicholas Aczel, Kris Starring, and Cameron McCaffrey

Logo captures by wisp2007, Eric S., TrickyMario7654, and V of Doom

Editions by V of Doom and Shadeed A. Kelly

Video captures courtesy of MachineryNoise, mcydodge919, and Dean Stewart Rumsey

Background

SFM Entertainment, LLC (formerly known as "SFM Media Service Corporation" and "SFM Media Corporation") is a television syndication company established on September 29, 1969 by Walter Staab, Robert Frank, and Stanley Moger (hence the initials of the company). SFM didn't use a logo until 1977.

(1977- )

Nicknames: "SFM Rainbow (of Doom)", "Rainbow Fill", "Rainbow of Darkness", "RKO's Child"

Logo: On a black background, the white outlines of the letters "sfm", though the "M" is a capital one despite being shorter than the "f" fades in. Each letter is then filled with a rainbow pattern of colors by wiping. "s" and "f" are filled from the top. The "M" is filled from the left.

Variants:

  • The first variant was seen on 1977-78 episodes of The New Mickey Mouse Club had the text "AN SFM MEDIA SERVICE CORPORATION PRESENTATION" fading-in and out below.
  • On shows and movies in black-and-white, the letters are filled in grayscale.
  • Since 1998 onward, the line and the word "ENTERTAINMENT" fading-in and out under the SFM logo.
    • Sometimes, a copyright stamp is seen below. It fades in and out.
  • Two main variants of the 1978-1998 version exist.
    • One is a filmed version and the other is a videotaped version.

FX/SFX: The letters filling.

Cheesy Factor: Simple animation, anybody can do that!

Music/Sounds/Voice-over: A series of Morse code beeps typing out "SFM" in Morse code over and over. Sometimes, the voice of SFM co-founder Stanley K. Moger was heard saying various announcements; these are seen below:

  • 1977-1978: None.
  • 1978-1980: The announcer's spiel was "An SFM Media Service Corporation Television Presentation".
  • 1980-1998: The announcer's spiel was "Distributed by the SFM Entertainment Division of SFM Media Corporation", and the Morse code beeps were lower-pitched.
  • 1998-: Just the "beeping" sound.

Music/Sounds/Voice-over Variants:

  • On some shows like Jayce, it has a theme consisting on seven dreamy synthesized notes, in place of the beeps.
  • A special variant features an announcer saying "Developed and Produced in Association with the SFM Entertainment Division of SFM Media Corporation".
  • On the Encore Mystery's print of Cagney & Lacey: True Convictions, the logo is silent.

Availability: Uncommon. Currently seen on almost all The episodes of The Danny Thomas Show (the title used for syndicated prints of Make Room for Daddy) on Me-TV. It was currently seen on The Flip Wilson Show on Aspire Network and occasionally on the Christmas special Grandma Got Run Over By A Reindeer on Cartoon Network during Cartoon Network's Christmas Party and on Boomerang during Christmas Party on Boomerang. Was seen on Rowan and Martin's Laugh-In reruns on the now-defunct Trio, and before that in the 1990s after reruns of Care Bears on the Disney Channel.

Scare FactorMedium to high. Some people were crept out by the "spooky" announcer and the Morse code beeping. Some might also be spooked out by the dark nature and lack of "real" text. But the scare factor is lower for those who are used to seeing it.

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