Background: Paramount Vantage is the art-house film division of Paramount Pictures, which came out of Paramount Classics in 2006. The films released by Vantage returned less financial profit that it was expected, and in 2008 Vantage was merged into Classics.
(October 27, 2006- )
Nickname: "The Label"
Logo: On a wall, the camera moves roughly onto a black embossing label with "PARAMOUNT" in white. Another label is slowly made step-by-step, with "VANTAGE" on it. The label then sticks on the surface, and we see that one of the corners is bent. It is fixed into place, and the screen cuts to black.
Variant: In some trailers, the logo can be still on black background.
FX/SFX: The labels being made in live-action, the camera's movement and focusing.
Music/Sounds: Several clicking noises as the label is made.
Availability: Common; can be seen on many films like Babel (the first film with this logo), Revolutionary Road, There Will Be Blood, and No Country For Old Men.
Scare Factor: Low.