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Logo descriptions by Daniel DeCosta, James Fabiano, James Stanley Barr, bmasters9, Jeffrey Gray, D.L. Chandell, Eric S., Shadeed A. Kelly, and Logophile
Logo captures by Shadeed A. Kelly, bmasters9, Eric S., snelfu, V of Doom, JohnnyL80, and others
Editions by Shadeed A. Kelly, Logophile, Eric S., V of Doom, Donny Pearson, bmasters9, and MrThorax281

Background

Paramount Television traces its origins to 1949 when Paramount Pictures owned a television network called "Paramount Television Network". The network presented and produced 17 programs in total until it and the production banner was dissolved in 1956. Paramount also had a majority stake in the DuMont Television Network and owned KTLA in Los Angeles and WBKB in Chicago (now WBBM-TV). Paramount Pictures' second attempt in the television industry began in 1959 as "Paramount Pictures Television" when they produced the television movie Destination Space for CBS. They've also co-produced six unsold pilots with Tandem Productions such as Henry T. and Meet Me At Danny's. They also had a short-lived production banner called "Telemount-Mutual". When Gulf+Western Industries, parent company of Paramount Pictures, purchased Desilu Productions in 1967, Desilu became the television division of Paramount Pictures and later became "Paramount Television" in late 1967 officially forming the studio and Desilu sales became "Paramount Television Sales". In 2004, Viacom merged Paramount Network Television and CBS Productions to form the "CBS Paramount Network Television Entertainment Group" at the same time it merged Paramount International Television and CBS Broadcast International to form "CBS Paramount International Television" (currently known as "CBS Studios International"). On December 31, 2005, the Viacom/CBS split took effect and Viacom changed its name to the CBS Corporation at the same time it created a spin-off company that bears the Viacom name. On January 17, 2006, CBS Corporation merged the CBS Paramount Network Television Entertainment Group, CBS Paramount International Television, and Paramount Domestic Television into the CBS Paramount Television Group, but the on-air logo for PDT remained the same until Memorial Day 2006, when the first CBS Paramount Television logo debuted. As for the network version, the PNT and CBS Productions logos were used before the CBS Paramount Network Television logo debuted on June 10. However, it was renamed as "CBS Television Studios" in May 2009 after CBS lost to license to the Paramount name it had for three years.

1st Logo
(1949-1955)

Nickname: "Paramount-plain"

Logo: On a grey background with some random shadows, we see the following:

A
Paramount Television
Production

...with "Paramount", "Television" and "Production" in their famous script in white letters, with a prominent shadow effect over the background.

Variant: Some shows such as Time for Beany would have the text at the bottom of the title card reading as "a Paramount Television Presentation".

FX/SFX/Cheesy Factor: None.

Music/Sounds: None or the intro and outro of the series.

Availability: Extremely rare. Seen on old kinetoscope prints from some live shows from KTLA such as Time for Beany.

Scare Factor: Low to medium. The surprise for getting such an odd Paramount logo will get someone.

2nd Logo
(1959-1961?)

Nickname: "Majestic Mountain"

Logo: It's the same as their movie counterpart of the time, but with several differences:

  • This time it's referred as "Paramount Pictures", not as "A Paramount Picture".
  • The text "PRODUCED BY", in a Times New Roman-like font, appears above the Paramount name.

Variants:

  • On the game show Seven Keys, an in-credit version of the print logo of the time period was seen. This one has no sky and the word "Pictures" was replaced with "TELEVISION PRODUCTIONS INC." stacked word by word and on the bottom of the mountain is a byline reading "A SUBSIDIARY OF Paramount Pictures Corporation" with "Paramount Pictures Corporation" in its trademark script.
  • Another superimposed variant exists of in-credit text that reads "in association with PARAMOUNT TELEVISION PRODUCTIONS, INC.".

FX/SFX/Cheesy Factor: The clouds moving.

Music/Sounds: A majestic fanfare.

Availability: Ultra rare, as this only appeared on public domain video releases of the 1959 TV movie Destination Space and the unsold game show pilot Seven Keys.

Scare Factor: Low.

3rd Logo
(January 1-September 1968)

Paramount TV 1968

Nicknames: "Rising Circle", "Iris-in Circle", "Dark Mountain", "Changing Paramount Text"

Logo: On a blue background, we see a black mountain and the words "A Gulf+Western Company" in white. Suddenly, a white filled-in circle border makes an iris-in effect behind the mountain. The "Paramount" name, which is written in its majestic script font and appears in black, pops in while 22 white stars appear around the border, starting in the middle and going downward. The word "Paramount" immediately moves upward to make room for "Television" below it, in the same typeface. Below the logo are two subtitles, both in white: "COPYRIGHT © MCMLXVIII BY PARAMOUNT PICTURES CORPORATION. ALL RIGHTS RESERVED" in a more standard type, and "Paramount Pictures Corporation" in the Paramount logo font.

Variants: One of 6 visual variants were used:

  • For 2/3 of its existence, a small pre-1968 Paramount's print logo appeared alongside the copyright information, while the rest of the 1968 mid season had just the text.
  • Variants 3 and 4 had the standard format as the first two, with the addition of the Norway Corporation, as credited on Star Trek.
  • For variants 5 and 6, the logo appears with the copyright, but without the Gulf+Western byline. This was featured on Mission: Impossible and Mannixrespectively.

FX/SFX/Cheesy Factor: The "sunrise" effect, the stars, and "Paramount" changing into "Paramount Television" looks very choppy.

Music/Sounds: The two main themes from Desilu Productions.

Availability: Very rare as this was extremely short-lived. It was seen on early 1968 episodes of Mission: Impossible on ALN (now Youtoo) and can be seen on videocassettes of Star Trek episodes aired during that time period. The last 13 episodes of The Lucy Show also had this logo, but both this and theViacom "V of Doom", which appeared after the logo in syndication, have been edited over with the current Paramount logo by now. On the DVD prints of the Mannix season one episodes "Deadfall (Part 1)" through "The Girl in the Frame", the logo is plastered by a screen with the show's logo and a 1996 copyright stamp. This logo is strangely replaced by the Desilu logo and the CBS Television Distribution logo on the Star Trek Season 2 Blu-Ray set.

Scare Factor: Low to medium. The fanfare might get to some.

4th Logo
(1968–1969)

Nicknames: "Still/Static Rising Circle" "Split Rectangle", "Yellow Split Rectangle", "Benevolent Rectangle", "Pre-Closet Killer", "The Closet Killer", "The Bumper Sticker", "Split Box", "The Early Closet Killer"

Logo: Against a yellow background is a blue rectangle which is split into two sections; the left and the larger contains the words:


PARAMOUNT
TELEVISION
A DIVISION OF PARAMOUNT PICTURES CORPORATION

Besides the last line, all are set in Eurostile font (the company byline appears to be set in Trade Gothic font). "PARAMOUNT" has the largest typeface, and the other two lines are progressively smaller. On the smaller right side of the rectangle is a Paramount logo with a blue border and white mountain. The picture zooms-up to the logo, which kind of looks like a blue and white version of the "Rising Circle" ("A Gulf+Western Company" and copyright message appears at the bottom of the white mountain) except the word "Television" is not present. Also, the copyright stamp appears when the picture zooms in.

Variants:

  • There was a variation seen on Here's Lucy in which the mountain has no bylines or copyrights.
  • Around September-November 1968, the word "Corporation" is missing on the rectangle on some shows.
  • Star Trek has a special variant with Norway Corporation credited.
  • On Mission: Impossible and Mannix, the logo appears with the copyright only. This will linger on through the first 2 months of M:I's 4th season and Mannix's 3rd season, as the first 4 episodes didn't feature the copyright on the ending theme just yet.

FX/SFX/Cheesy Factor: The sudden (yet rough) zoom-in.

Music/Sounds:

  • September 1968-1969: A majestic 7-note horn fanfare.
  • September 1969: An 8-note horn-driven jingle written by Dominic Frontiere a.k.a. "The Closet Killer".

Availability: Uncommon. Was seen on Mission: Impossible on ALN (now Youtoo). It can also be seen on season 3 of Mannix on DVD, and on several Star Trek episodes last aired on TV Land. Otherwise you'll see a newer logo. This is also on some season 3 episodes of Star Trek on YouTube uploaded by CBS.

Scare Factor: Low to medium. The zoom-in plus fanfare may equal some scares. But was probably worse and more awkward when the music got more fast-paced to go with the zooming-in the next logo. Despite this, however, and compared to the next logo, it's likely to be nothing.

5th Logo
(1969–1975, 1988-1990, 2012-2013)


Nicknames: "Split Rectangle II", "Red Split Rectangle", "Malevolent Rectangle", "The Closet Killer II", "Bumper Sticker II", "Split Box II"

Logo: Same appearance as the 4th logo except the background is red, the larger rectangle is blue, the Paramount mountain and the stars around it mountain are blue, and the smaller rectangle is white (the mountain is cut off at the bottom in this version). The zoom on the square is still intact.

Variants:

  • A version exists with the Paramount copyright. This was seen between 1969-1971.
  • On Mission: Impossible and Mannix, this logo appears with the copyright only.
  • A still variant with the text "IN ASSOCIATION WITH" above exists on reruns of The Brady Kids.
  • A color-faded version can be spotted on the Visual Entertainment, Inc. DVD print of the season 1 Petrocelli episode "Mirror, Mirror on the Wall...".

FX/SFX/Cheesy Factor: Same as the previous "Split Box".

Music/Sounds: There were two themes for this logo:

  • The first is the last 8-note horn-driven jingle written by Dominic Frontiere that was used on the "yellow split rectangle", best known as the "Closet Killer", of which there are two versions.
  • The other is a faster version of what will later be known as the "Blue Mountain" music by Lalo Schifrin and Robert Drasnin. The first three of its many versions were used for the "Split Box" logo.

Music/Sounds Variants:

  • 1969: The same Dominic Frontiere jingle used on the previous logo. Notes 4-7 are louder. This applied to most of the 1969 fall season.
  • 1969-1971: An alternate "Closet Killer" theme.
  • It was later switched in late 1970 to an 8-note sped-up, tinkly horn fanfare composed by Schifrin. Known only as the "Color ID", Lalo Schifrin's jingle was slowed down in 1972 to a thick pounding drum rendition, and again in 1974 to a more dramatic sounder, referred to as the "Pound & Drop" version. This signature would eventually be redone for the following logo.
  • An extreme high tone version was used.
  • When TBS aired The Brady Bunch around the late 80's or early 90's, one season one episode had the first version of the "Closet Killer" in a low-tone.
  • On the DVD print of the War of the Worlds TV series episode "Eye For An Eye", it uses the 1987 fanfare! This could very well indeed be due to a strange plastering error.
  • In some extremely rare cases, it used the closing theme of the show, as in the case of the 1973-74 animated Star Trek series.

Availability: Uncommon. Was seen on Mission Impossible on ALN (now Youtoo) and currently seen on several earlier episodes of Happy Days on Me-TV, but the rest have been replaced with either the next or the current logo. However, it's still saved on the Happy Days season 1 and The Brady Bunch DVD box sets and as well on Me-TV airings of the latter show. This is also intact on the DVD and Blu-Ray releases of Star Trek: The Animated Series, as well as Netflix prints. The 1970 version makes a strange appearance on all season 1 episodes of the 1989 War of the Worlds TV series on its DVD release. This is still also retained on some local reruns of Love, American Style. The 1972 version is extremely rare and was last seen on the Happy Days S2 episode "Richie's Flip Side" on Hub Network (now Discovery Family). The 1974 version was last seen on The Odd Couple, but is currently plastered with the 1995 logo. In the UK, it is retained on the first two seasons of Happy Days on UK Gold. Surprisingly, the logo was "revived" onWhat Was Carol Brady Thinking? part of the NickMom block on Nick Jr.

Scare Factor: It depends on the variant:

  • 1969-1971 Closet Killer Variant: Medium to nightmare. The dramatic fanfare, combined with the rough zoom-in and mountain drawing, is likely to scare a lot of people.
  • 1970-1975 Lalo Schifrin Variant: Low to medium. The music is tamer, but that rough zoom-in is still unnerving.

The scare factor is lower for those used to either variant.

6th Logo
(1969-1976)

Logo: Same as the theatrical 1968 logo, although it could be either matted or cropped to fit TV screens.

FX/SFX: Same as the 1968 theatrical counterpart.

Music/Sounds:

  • 1969-1970: An extended version of Frontiere's "Closet Killer" jingle; at least two arrangements are known to exist.
  • Circa 1971: A fast-paced piece composed by Lalo Schifrin.
  • Circa 1972: An extended horn-driven variation of the Schifrin arrangement introduced in the previous logo.
  • Other than that, generally the closing theme of the show, or none at all.

Availability: Rare. Was seen as the intro to several made-for-TV movies produced by Paramount, including Seven in DarknessQuarantineDr. Cook's GardenNight of Terror, and Women in Chains; all of which have been rarely rerun and a few are only available as bootleg copies. Also seen on some episodes of The Lost Islands (while the remaining ones, including the pilot, however, use the next logo).

Scare Factor: None to high, depending on the music.


7th Logo
(1975–1987)

Nicknames: "Late '70s/Early '80s Mountain", "Blue Mountain", "Killer Mountain", "Blue Mountain of Doom/from Hell"

Logo: We see only the finished product of the 1975 movie logo, but more defined this time. The mountain has been modified to give more room for the word "Television" by compressing the mountain about one viewer's inch and downgrading the amount of indentations (or impressions) to 4 from its standard of 5. On a sky blue background, we see a near-circle made by 22 white stars. The near-circle contains a navy blue backdrop and a flat mountain in another shade of blue with the word "Paramount" in white above it. Below the mountain are the words:

A
Gulf+Western
Company

The word "Television" comes from the right and slides in below "Paramount". Same alignment as the first logo.

Variants:

  • By around 1982, a new version of the Paramount Television logo was introduced, utilizing the standard template of the main logo with all 5 indentations intact. As a result, the word "Television" overlaps the tip. This was mainly used on Webster, though the premiere episode, "Another Ballgame", used the regular variant with the 1981 theme.
  • Toward the end of the run of The Brady Brides on Fox Family in 1999, a still shot of this logo was shown before the compressed credits (a la the "CGI Mountain" logo).
  • In the final 2 years of this logo, Paramount used videotape trickery. Instead of letting the film clip roll as usual, what they do is show a still of the logo with just "Paramount". Then they allow "Television" to slide in, and then it reverts back to a still image. This can be seen on the first two seasons of MacGyver and a few early episodes of Friday the 13th: The Series.
  • Filmed and videotaped versions exist.
  • On some TV specials, a still variant of the movie logo (without the sliding word "Television") was used.
  • At the start of a 1982 outtake reel of The New Odd Couple, after the word "Television" slides in, the entire mountain's backdrop is replaced with a man barking like a dog. At the end of the outtake reel, immediately after the word "Television" slides in, the entire logo explodes as laughter is heard in the background. (You can view the outtake reel here).
  • Film-deteriorated variants exist on a Me-TV airing of the season 6 Happy Days episode "Kid Stuff" and the DVD print of the season 2 Petrocelli episode "Face of Evil".

FX/SFX: The word "Television" sliding in like a piece of construction paper (a la South Park).

Cheesy Factor: The "Television" sliding in looks REALLY choppy and amateurish, like a long piece of construction paper!

Music/Sounds: A slower version of the Lalo Schifrin jingle first heard with "Split 2". There were many variations throughout the '70s and '80s. There is also one completely different theme composed by Jerry Goldsmith used in 1977. And here are the music variations on this logo. This is going to get complicated, so let's explain this simply:

  • 1975-1976: Marching band rendition of the Lalo Schifrin jingle.
  • 1976-1977: An 8-note horn fanfare composed by Jerry Goldsmith. A high tone theme also exists.
  • 1977-1978: Redone version of Jerry Goldsmith's jingle, sounding a little slower and more majestic.
  • 1978-1979: Slowed down version of the Schifrin jingle.
  • 1979-1985: The infamous medium tempo version with a xylophone in the background.
  • 1980-1983: Slower, xylophone driven version.
  • 1981: A rare version of the 1979 variation in which the xylophone has been made more apparent. Has only been spotted on the Happy Days episode "Baby, It's Cold Inside".
  • 1981-March 28, 1985, October 9, 1986, December 16, 1987: Another medium tempo version (most common on Family Ties) which ends in a harp flourish. There have been other variations of this theme.
  • 1982-1987: Two bombastic horn-driven versions used. Xylophone accompanied on the first horn-driven version and what might sound like a harp on the second horn-driven version. The 2nd most infamous.
  • 1986-1987: A reverberated version as heard only on season 2 of MacGyver. There is also a less reverberated version.

Music/Sounds Variants:

  • This logo was used with the 1972 "Split Rectangle #2" music on nearly all season 1 and season 2 episodes of Happy Days when they aired on The Hub (now Discovery Family).
  • On reruns of Mannix from 1983, this logo used the previous three logo's themes:
  1. The 1967 Desilu jingle (on episodes aired after January 1, 1968)
  2. The 1968 Split Rectangle music (season 2)
  3. The 1969 Split Rectangle music (both music versions; season 3 and part of season 4)
  4. The 1970 Split Rectangle music (seasons 4-5)
  5. The 1972 Split Rectangle music (seasons 6-7 and most of the final season)
  6. The 1974 Split Rectangle music (early final season episodes - specifically the fall 1974 period)
  • The tall-peaked variant with the 1979 jingle can be spotted on the Happy Days S5 episode "The Apartment" and the season 5 Taxi episode "Arnie and the Kids".
  • In exceptional cases, the closing theme of the show or TV movie was used, or none.
  • The first few notes of the 1982 variant played on the last few seconds of The Georgian Bay Ltd. logo on the DVD print of the season 2 Webster episode "That Uh-Oh Feeling", and a couple others.

Availability: Uncommon. It's currently seen on Family Ties and most episodes of Happy Days when last seen on Hub Network (now Discovery Family), insp tv, and Me-TV, some episodes of Friday the 13th: The Series on Chiller, the first two seasons of MacGyver on Cloo and Netflix, and on the first and second season DVD releases of MacGyver from Paramount Home Entertainment. It also appears on DVD releases of the first through fourth seasons ofWebster from Shout! Factory (the Paramount logo on S1 would be the standard version with 1979 music [standard version meaning the one with the space between the mountain and "Paramount"] and the Paramount logo on some S2 episodes would use the 1982 tall-peaked variant, though on some international reruns and a few DVD eps., it would use the standard version). These days, even local repeats of seasons 1-5 of Cheers (once seen as the best source of this logo) have this plastered with newer logos, although local prints of the season 5 episode "Norm's First Hurrah", and Australian airings of most of that season, retain the original Blue Mountain logo. Was also seen on 1981-1987 episodes of Solid Gold as well. This logo also made a surprise appearance at the end of Australian airings of both parts of the Mork & Mindy episode "Mork vs. the Necrotons" and one episode of Laverne & Shirley'. On VHS, this is retained on Mork & Mindy Vol. 1 (and possibly other volumes), Cheers: Vol 1 - Give Me a Ring Sometime, and a Greek-subbed VHS of Friday the 13th: The Series, and the silent version can be found on the VHS release of A Woman Called Golda. It was also seen on the 1978 miniseries Tinker, Tailor, Soldier, Spy (and it's sequel Smiley's People) and the short-lived Leslie Nielsen comedy Police Squad!.

Scare Factor: Low to high. Many cannot stand the music or hate the way the choppy "Television" slides in like a long, narrow piece of construction paper.But it's less scary for those who are used to it.

8th Logo
(1987-August 27, 2006)

Nicknames: "CGI Mountain", "Mountain of Monotony", "Majestic Mountain", "'90s Mountain", "Star Wars Mountain", "Mountain of Annoyance", "Boring CGI Mountain"

Logo: We see only the finished product of the 1986 movie logo. It is sometimes still, while other times it has the animated clouds moving westward in the background.

Bylines: On the bottom, the following bylines were used:

  • 1987-October 1989: "A Gulf+Western Company" (aligned similarly to the last logo)
  • October 1989-1995: "A Paramount Communications Company" with a line above the byline. From 1989-1992 and 1994-1995, the byline was in gold. From 1990-1995, the byline was in white.
  • 1995-2006: "A VIACOM COMPANY" (styled after Viacom's logo of the era), with a line above the byline.

Variants:

  • An early variant of this logo with a "75th Anniversary" text appeared on early 1987 episodes of Entertainment Tonight.
  • On some shows such as Taxi on TNN (now Spike TV), the logo (with a Paramount Communications byline) was plastered over the Blue Mountain's music and older Bosom Buddies reruns on TBS, the logo [with a Gulf+Western byline] was plastered over the Blue Mountain's music, too. This also happened when Fox Family (now Freeform) showed episodes of Mork & Mindy and The Brady Brides, but used the Viacom mountain. This version can also be found on repeats of several Mork & Mindy episodes when they last aired on the Hub Network (now Discovery Family). If you haven't seen already, this run of The Brady Brides also had another unique occurrence.
  • Strangely, when Nicktoons were syndicated to some local stations around 1994, this logo was seen, but like Taxi, had the 1975 logo's music.
  • There is a special bylineless version which appears on a Star Trek: Voyager special and in the opening of some episodes from Cinar's (now "DHX Media") The Busy World of Richard Scarry.
  • Starting in 1995, when the logo is shown closer, it's from Paramount Network Television. However, if it's further away, it's from Paramount Domestic Television.
  • There is a grayscale variation seen on reruns of black & white shows such as seasons 1-5 of The Andy Griffith Show.
  • Early episodes of Star Trek: Enterprise feature this logo in letterboxed format.
  • During the Paramount Communications era, airings of TV movies would close the movie with the full logo's animation and then fade out before the byline faded in, technically creating a bylineless TV variant.
  • The 1995 network variant often appeared with a noticeably chyroned Viacom byline, and was a still variant.

FX/SFX: Depending on the logo variant:

  • 1987-1995: None.
  • 1990-1995: Only clouds moving westward in the background.
  • 1995-2006: (Network and domestic television): Same as first two.

Music/Sounds: A re-orchestrated version of the last six notes to Paramount Pictures' 1987 theatrical fanfare, which sounds suspiciously similar to the Star Wars theme (but it's actually a re-arrangement of Elsie Janis/Jack King's Paramount on Parade by Jerry Goldsmith, first heard on trailers for Paramount Pictures since 1976). There are two arrangements of the theme. Many of these logos are plastered onto old shows with no music.

Music/Sounds Variants: As what was mentioned, this logo used the blue mountain themes:

  • 1987 logo with 1980 theme.
  • 1989 logo with gold byline with the 1970 and 1978 themes.
  • 1990 logo with 1978 and 1979 themes. The version with the 1978 theme was spotted on Me-TV's print of the Taxi episode "Jim and the Kid", while the version with the 1979 theme was spotted on an Australian airing of Taxi.
  • 1995 domestic logo with 1972, 1978, 1979, 1980, and 1981 themes. The 1978 theme variant was seen on most episodes of Mork and Mindy on Syfy, while a few had the 1981-B theme variant.
  • On The Busy World of Richard Scarry, the logo appeared at the beginning with the show's theme playing and the mountain faded into a mountain in the show.
  • Starting in 1989, the two arrangements of the logo's music sounds somewhat like a re-orchestration of the first few seconds of the Star Wars-like theme, but sped up.
  • On some episodes of Gomer Pyle, USMC and most episodes of The Lucy Show on Me-TV, the "V of Doom" music in warp-speed is heard with the 1995 domestic logo. This may be due to an extremely poor plaster job.
  • On a few episodes of Gunsmoke last aired on Encore Westerns, the Viacom "V of Steel" music in normal speed would be heard with the 1991 logo. The music would jarringly cut after the logo fades out.
  • On an episode of Entertainment Tonight, aired May 16, 1990, the logo is silent, out of a show of respect to Sammy Davis, Jr. and Jim Henson, who both passed away that day, which the episode was about.
  • A low-toned version was spotted on an episode of Family Affair on Me-TV.
  • On an Encore Westerns airing of Have Gun - Will Travel, the music comes in about a second late.

Availability: Common. The Gulf+Western variation was once seen on later Family Ties episodes, and 1987-1989 Cheers episodes on syndication, but the 1995-2001 logo usually plasters over them now, though it can be found on Friday the 13th: The Series on Chiller and certain episodes on Syfy. On Netflix, the Gulf+Western version has also turned up on the final two seasons of Family Ties and season 3-4 and the first 4 season 5 episodes of MacGyver. On current series (syndie and network), the 7th logo shows up. The 1995 logo was also used to plaster Viacom logos (hence the appearance on The Andy Griffith Show). It also appears on Frasier on Lifetime and Hallmark Channel, Cheers on Hallmark Channel and Netflix, Star Trek: The Next Generation when it was on WGN America, the first two seasons of Soul Food: The Series on TV One, Mork & Mindy and Sabrina: The Teenage Witch when they were shown on Hub Network (now Discovery Family), and The Dead Zone on Cloo. The 1991 and 1995 variants appear on Wings on USA Network. The 1989 logo with the gold Paramount Communications byline officially ended in 1995 and was used on The New Price is Right hosted by The Young and the Restless' Doug Davidson, but can still be found on Netflix prints of seasons 5-7 of MacGyver and the first season of Wings. Just like the previous logo, nowadays it falls victim to plastering in reruns and on home video, an example being season 1 of Star Trek: Enterprise on Blu-Ray, though it is intact on DVD and Netflix.

Scare Factor: Low. The fanfare might unnerve some.

Final Note: Originally, this logo was changed to the final logo in 2002; however, on The Dead Zone, the 1995 network variant was kept until 2006.

9th Logo (In-credit variant)
(1987-1989)

Logo: Just an in-credit text that says: Distributed by ———————— Paramount Television Domestic Distribution, Inc.

FX/SFX: None.

Music/Sounds: The closing theme to the show.

Availability: Extinct. Appeared on the first two seasons of Geraldo, which, like other talk shows, is never reran after their original broadcast run finishes.

Scare Factor: None.

10th Logo (9th official logo)
(February 2002-May 28, 2006)

Nicknames: "CGI Mountain II", "Ultra Majestic Mountain", "2000s Mountain"

Logo: We see only the finished product of the 2002 movie logo, with the movement of the clouds being the only animation.

Variants:

  • The 90th Anniversary version appeared from February 2002 through December of that year.
  • A widescreen version is used on Star Trek: Enterprise.
  • Just like the 7th logo; when the logo is shown closer, it's from Paramount Network Television. However, if it's further away, it's from Paramount Domestic Television.
  • There was a still shot of the domestic version.
  • There is also a silent version of this logo.
  • On the short-lived drama Blind Justice, it shows a portion of the end of the animated movie logo.

FX/SFX: Only the clouds moving westward in the background, except on Blind Justice which shows the end animation from the movie logo.

Music/Sounds: Same as the 7th logo.

Music/Sounds Variants: Some shows like One on One would have a shorter version of the theme in 2002:

  • The last notes of the 1987 theme.
  • Another shorter version has the last note cut off short.
  • Another variant uses the 1978 theme.
  • A generic variant of this logo with the 2006-2009 CBS Paramount Television theme was spotted on one episode of Everybody Hates Chris on Nick @ Nite.
  • The DVD prints of season one of Laverne & Shirley use the 1975 Paramount Television theme.
  • A WGN America airing of one color episode of The Andy Griffith Show had the Viacom "Wigga Wigga" music play over the 90th Anniversary variant (after the 1953 CBS logo).

Availability: Although this logo is falling victim to plastering (by way of the CBS Television Distribution logo), it's still common. It still appears on reruns of several shows, such as Girlfriends on WE tv and BET, the first 3 seasons of NCIS on USA Network, Frasier on Lifetime and Hallmark Channel, One on Oneon BET, Sabrina the Teenage Witch when last seen on Hub Network (now Discovery Family),Everybody Hates Chris on Nick @ Nite, TeenNick, BET, and local syndication, The Parkers on BET, Soul Food: The Series on TV One, Blind Justice on Sleuth, and syndicated reruns of the first two seasons of Numb3rs that end each episode of the first two season with this logo, followed by the CBS Television Distribution logo. The 90th Anniversary variation is uncommon and can be seen on 2002 episodes of One on One on TeenNick, Star Trek: Enterprise on Syfy, and 2002 episodes of Frasier on Hallmark Channel and Netflix. It also appeared on several first-run syndicated shows such as Entertainment TonightDr. Phil, andJudge Judy. This was also seen on Becker when it was last shown on WGN America. As for the Paramount Domestic Television variant, it survives on Deadwood on Audience Network on DirecTV. This logo has been used to either follow or plaster older logos on some reruns of some shows such as The Andy Griffith Show (following the 1951 CBS logo), Laverne and Shirley, and Hogan's Heroes on Me-TV. The final three seasons of Star Trek: Enterprise on Netflix and DVD retain this logo, but the Blu-Rays plaster them with CBSTD.

Scare Factor: None.


See Also


CBS Corporation
Broadcast networks:
CBS | The CW2

Television production/distribution:
Big Ticket Television | CBS Television Studios | CBS Broadcasting | CBS Television Distribution | Showtime Networks


Movies and Home Entertainment
CBS Video | CBS DVD | CBS Home Entertainment | CBS Films


Miscellaneous:
CBS News | CBS Sports


Defunct Properties:
CBS Productions | CBS Enterprises | CBS Theatrical Films | CBS Paramount Network Television | Paramount Network Television | Paramount Domestic Television | Paramount Television Network | Paramount Television Service | UPN | Desilu Productions | Viacom (Special Delivery) | Viacom Pictures | MGM/CBS Home Video | CBS/Fox Video1 | Key Video1| Playhouse Video1 | King World | King World Distribution | Spelling Television | Thomas-Spelling Productions | Laurel Entertainment | Torand Productions | Republic Pictures | National Telefilm Associates | NBC Films | ABC Films | Worldvision Enterprises (Other) | Group W Productions | Westinghouse Broadcasting International | CBS Enterprises | Eyemark Entertainment | CBS Broadcast International | Cinema Center Films | InterStar Releasing3


1Joint venture with 20th Century Fox
2Co-owned with Time Warner
3film production company 51% owned by Westinghouse Broadcasting.

CBS Corporation logo

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