Background: This incarnation of Marvel was founded in 1993 after the Marvel Entertainment Group formed a joint venture with New World. In that same year, New World, which formerly owned Marvel, consolidated Marvel's former animation studio, Marvel Productions, into New World Animation. They would eventually produce animated adaptations of their properties. The studio would still continue to be active after the New World sale to Fox, as it operated under Saban Entertainment to produce more animated adaptations of Marvel franchises. After the sale of Fox Family Worldwide to Disney, Marvel Films Animation ended their partnership with Saban Entertainment. In 2004, Marvel struck a deal with Lionsgate to produce direct-to-video animated movies under the name of Marvel Animated Features. In 2008, Marvel Animation was reestablished to focus on Marvel's efforts in animation.
1st Logo (1992-1997)
Nickname: "The Action Burst"
Logo: On a black/gray gradient background, the former Marvel Comics logo, along with ablue burst next to it with the stacked words, "MARVELENTERTAINMENT GROUP" inside of it, is seen.
Variant: Later on, the copyright stamp appears on the bottom left of the logo.
FX/SFX/Cheesy Factor: None. It's only a cheaply done logo looking like it's done in Windows Movie Maker. But the design of the entire logo is cool.
Music/Sounds: The end theme of the show, usually.
Availability: Most 1992-1997 Marvel shows have it, but X-Men's logo has been updated with the current Marvel Studios logo.Last seen on Spider-Man: The Animated Series and Iron Man on Disney XD.
Scare Factor: None.
2nd Logo (1992-1997)
Nicknames: "The Marvel Filmstrip", "The Spider-Man Logo III (Spider-Man variant only)"
Logo: On a black background, in a white rectangle, a logo similar to the Marvel Comics logo is seen, but the "M" now has squares cut out on either side of it and "Films" written in red script across it. The dot of the "i" may shine with a "ping". The byline, "A Division of New World Entertainment" appears below.
Trivia: The Spidey logo was a motion graphic that was done by Michael Bayouth of Bayouth Productions.
- Sometimes, a copyright stamp for Marvel Entertainment Group was seen below.
- A different logo was used onSpider-Man: The Animated Series since the second season. It featured the "Marvel/M" combination tilting and zooming out to face us. In the "M", is an animation footage of Spider-Man on three squares each. Once the "M" reaches its position, it flashes and "Films" is written, in script. The background is a space BG and the New World byline and the copyright stamp appear below once the logo forms.
FX/SFX: Just the "pinging" for the regular, but the Spidey logo had the tilting and flash.
Cheesy Factor: The tilting and flash on Spidey's logo look kind of fake.
Music/Sounds: The end of the show's theme.
Availability: Most Marvel shows from this period kept this logo on Disney XD such as Spider-Man: The Animated Series and Iron Man when the network last aired those shows. The versions of these shows when they were on Netflix plastered them with the 5th logo.
Scare Factor: None, more effort was spent on this.
3rd Logo (1997-1999)
Nicknames: "The Marvel Globe", "Marvel Filmstrip II"
Logo: In space, a globe of the Earth spins around. From the bottom of the screen, a red, bold "MARVEL" zooms up, and from the top, the Marvel "M" made out the same wayas the Marvel Films logo but with nothing written across it, zooms towards the bottom. When they both reach their respective points, both logo flashes, and the words "ENTERTAINMENT GROUP, INC." appear under the Marvel logo, and the word "Studios" appears on the Marvel "M". After the flash, the countries on the globe are now filled in with pictures of the Marvel Comics characters.
Variant: On Silver Surfer, the text "Based on the Marvel Comics Characters" appears below this logo.
FX/SFX: The spinning globe, the flying words and flashing logos.
Cheesy Factor: Pretty low budget, although not as bad as the Marvel Entertainment logo.
Music/Sounds: End of the show's theme.
Availability: Rare. It was only seen on two Marvel shows: Silver Surfer on Fox Kids, and the second season of The Incredible Hulk (a.k.a. The Incredible Hulk and She Hulk) on UPN. Therefore, it was only used for two years. Reruns of both these shows on Disney XD kept this, but Netflix viewers plastered this with the 5th logo.
Scare Factor: None.
4th Logo (1999-2002)
Nickname: "The Marvel Filmstrip III"
Logo: On a blue shiny background, we see a backlit Marvel "M", with nothing written across it. Suddenly, out of nowhere, a red "Studios", written in script, zooms out and plasters itself on top of the "M". As it plasters itself on top of the"M", the Marvel "M" shines and lights up, revealing the same granite-like finish in the previous two logos.
- The logo would remain still on some shows.
- On Mutant X, the logo appears to be stretched out by width.
FX/SFX: Nifty CGI.
Music/Sounds: A loud phaser-like sound. On X-Men: Evolution, it's the finishing of the end title theme.
Music/Sounds Variant: One version has a 5-note piano theme with the sound of wind blowing.
Availability: Rare. Could be seen on The Avengers: United They Stand and Spider-Man Unlimited when Fox ran them (as well as reruns on Disney XD),Mutant X, and was last seen on Disney XD broadcasts of X-Men (with Saban's twirly-doo logo) and the DVD releases of X-Men Evolution. Again, when they were on Netflix, the 5th logo plastered this.
Scare Factor: Medium. The loud phasing sound could get to some. Minimal for the still shot.
5th Logo (2004- )
Nicknames: "The Flipbook", "The Zoom Out"
Logo: Same as the Marvel "Flipbook" logo, but "ANIMATION" appears underneath.
Early Variant: It is the standard Marvel logo at the time.
FX/SFX: Same as the Marvel "Flipbook" logo.
Music/Sounds: Same as the Marvel "Flipbook" logo.
Availability: Seen on animated shows and movies produced by Marvel.
Scare Factor: None.