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Logo descriptions by Lazlo25 Video captures courtesy of Benjamin Peeples, Enormous Rat and Image Entertainment's official YouTube channel


Background: Image Entertainment Inc. was founded in 1981 as a distributor of Laserdiscs and became a dominant distributor of the format. Once DVDs were dominating Laserdiscs and rivaling VHS in the late 1990's, Image re-focused its output distribution to DVDs. They have released a wide variety of entertainment including feature films, TV series, and music programs.


1st Logo
(1983-1989)

Nicknames: "Discs in the City", "Flying Discs"

Logo: On a sunset background of a city, we see flying discs zooming in on us, with the logo spinning around and zooming in at the same time. The logo rests in place and the BG fades to black, leaving the logo in place. The logo reads "IMAGE (in a blue to yellow font and the g's tail stretched to the left) ENTERTAINMENT INC".

FX/SFX: The discs and the logo flying.

Cheesy Factor: This logo screams '80s, and the discs look ridiculous!

Music/Sounds: A short synth based melody repeated 6 times.

Availability: Rare. Seen on releases of the time, mainly adult titles, which are very hard to find.

Scare Factor: Low to medium, the logo may get some people with its cheesy effects.

2nd Logo
(1989-1998)

Nicknames: "The Laser", "How a Videodisc Works", "Laser of Doom"

Logo: On a blue background, we see the inside layer of a videodisc. A laser suddenly hits it creating a ray of light. The laser travels around the layer and we zoom out to reveal two layers covering the layer creating a videodisc with the Image logo on it. The logo flies out of the disk and rests in the middle with the laser vanishing and the disc leaving the screen. The words "ENTERTAINMENT INC" fades in. A byline fades in saying "The Finest in Laser Videodiscs".

Variants:

  • On some releases, the logo fades to a screen that reads "A feature presentation".
  • When Image began expanding to DVD, the byline was changed to read "The Finest in Home Entertainment".
  • On some releases, there is no byline.


FX/SFX: Impressive FX on the laser, disc, and the logo here!

Music/Sounds: A majestic fanfare accompanied by the laser's scrapping.

Availability: Uncommon. It can be seen on Laserdiscs and DVD releases of the time.

Scare Factor: Low to medium. The sudden sounds may put some people off.

3rd Logo
(1998-2009)

Nickname: "The Ring"

Logo: On a black background, a light blue ring zooms out, while the word "IMAGE" appears turning counterclockwise one letter at a time. The words "ENTERTAINMENT" fades in zooming out. The company's web address, www.image-entertainment.com, fades in. The logo then fades out and the ring zooms out disappearing in the background, leaving the web address remaining.

Variants:

  • There is a trailer version coming up in gray color with no ring.
  • Another colored version without the ring appears on the trailer for My Name is Bruce.

FX/SFX: The ring zooming out, the letters turning, and the logo fading in and out.

Music/Sounds: A soft piece accompanied by a flute and a horn. Until 2005, the logo is silent.

Availability: Common. Seen on many of their DVD releases of the time. Despite the print logo appearing on the packaging, this does not appear on Roy Orbison: Black & White Night.

Scare Factor: None.

4th Logo
(2009- )

Nicknames: "Cubes", "Cube Red of Doom"

Logo: A spectrum of small cubes suddenly zooms in quickly! A ball of cubes is broken up and a trial of small cubes travels around in a neutron like way. The words "IMAGE ENTERTAINMENT" (in a different font than before) appears and turns counterclockwise. The last trial of cubes turns red and they rest on the "I" with a cine of light, leaving one red cube above the "I".

FX/SFX: CGI animation for the entire logo.

Music/Sounds: The cubes whooshing accompanied by a peaceful melody, which is a remix of the previous logo's music. A small note is played when the cube rests.

Availability: Common. Also seen on current theatrical releases (since Image has grown into a film producing company along with distributing other companies' titles)

Scare Factor: Low. The sudden appearance of the cubes might get you, but it's a great logo.

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