Logo: On a sunset background, many silhouetted people (presumably multicultured in gender and race) walk up to spaces near many trees and embrace. As the camera pans out, the text "groundswell" is written in cursive, and "PRODUCTIONS" fades in yellow underneath it.
FX/SFX: The silhouettes, the zoom-out, the text writing and fading.
Music/Sounds: An 8-note piano theme that repeats 3 times while descending in pitch. At the end of the 2nd cycle, strings can be heard, and by the 3rd cycle the music has blossomed with more lush strings.
Availability: Seen on films from the company, such as The Informant!, Smart People and Appaloosa. Scare Factor: None. This is a great and clean logo.