Background: WildBrain Ltd. (formerly named DHX Media, Ltd.) is a Canadian/American/British media production and brand licensing company. Formed in 2006 by the merger of Decode Entertainment and Halifax Film Company, the name being an abbreviation of these two. They acquired Studio B Productions in December 2007, and bought Wild Brain for $8 million in 2010, and on August 20th, 2012, DHX Media acquired Cookie Jar for $111 million, completing the deal on October 22 of the same year. This deal made DHX Media became the largest independent owner of children's entertainment content. DHX Media also purchased Ragdoll Worldwide from Ragdoll Limited and BBC Worldwide in 2013. DHX Media didn't use a logo until 2007. In August 2019, Eric Ellenbogen (former Marvel Entertainment CEO and Classic Media founder) was named the new CEO of DHX Media. On September 23rd, 2019, DHX Media was renamed WildBrain as part of a reorganization, which included CFO Doug Lamb stepping down and being replaced by Aaron Ames, along with the addition of a new "brand director" position.
DHX Media[]
1st Logo (2007-September 3, 2010)[]
Logo: Just the following text on black:
dhxmedia
FX/SFX: None.
Music/Sounds: None.
Availability: Rare. Seen on Shake Hands with the Devil, which was credited to Halifax Film.
2nd Logo (October 11, 2010-September 23, 2019)[]
Nicknames: "That Logo That Appears After Ponies", "Simple DHX", "Ugly DHX", "Media DHX", "The Brony Logo"
Logo: On a black background, we see the letters "dhx" in white, surrounded by a thick blue outline. Above "hx" is a white "media", set in Gill Sans.
Variants:
- On How to be Indie, it is zooming forward.
- On every show and movie starting with the sixth season of Johnny Test (excluding My Little Pony: Equestria Girls), there are blue cartoony clouds under the logo, a registered trademark next to "media", and a byline that reads "DHX MEDIA is a registered trademark of DHX Media Ltd."
- A white background version of the above variant appears on the Canadian sitcom Satisfaction, as well as the black background found on Seasons 1-2 of the Netflix revival of Carmen Sandiego.
- There's a black and white version used on the Inspector Gadget DVD Megaset where the logo is stationary.
- On Doozers, a Jim Henson copyright notice is below the DHX Media byline.
- At the end of My Little Pony: The Movie (2017), it fades in & out.
FX/SFX: None.
Music/Sounds: The end theme of the show, or silence. It doesn't seem to have its own music.
Availability: Common. The still version appears at the end of Pound Puppies from "My Fair Rebound" onward, My Little Pony: Friendship is Magic from "Lesson Zero" to "Pinkie Apple Pie", and the first two seasons of Littlest Pet Shop, all of which are on Discovery Family (formerly Hub Network), and the zooming-in version appears on season 2 of How To Be Indie on Disney Channel in the UK and YTV in Canada. It made a surprise appearances on the TV movie Bob's Broken Sleigh and at the end of My Little Pony: The Movie. Also preserved on the Netflix series Carmen Sandiego.
3rd Logo (January 18, 2014-November 1, 2019)[]
Nicknames: "That Logo That Appears After Ponies II", "Bouncing DHX", "Ugly DHX II", "Media DHX II", "The Brony Logo II"
Logo: On a white background, the blue letters "d", "h", and "x", as well as the black letters "m", "e", "d", "i", and "a", bounce onto the screen from different directions. The "i" does not have a dot; the dot rolls onto the screen from the right. The letters in "dhx" turn white as the thick blue outline from before fades in and the letters jump into it, with the letters in "media" jumping on top of it. The dot of the "i" jumps on top of the letter and bounces slightly before settling into place.
Variants:
- On some shows, such as the Inspector Gadget CGI series, a copyright date appears below.
- A still version exists on Super Why!, plastering the 2007 Decode Entertainment logo.
- On the 2015 reboot of Teletubbies, the logo appears as an in-credit logo.
- On Blaze and the Monster Machines until Season 6, the logo is warp speed.
FX/SFX: The letters bouncing and the appearance of the "dhx" outline. It's done in actually pretty nice CGI.
Music/Sounds: A set of bouncing sounds and a chorus of children chanting "D-H-X!" over a whimsical piano/banjo ditty.
Music/Sounds Variants:
- Sometimes, it has the closing theme ending over it or playing over it.
- On the Romanian version of Dr. Dimensionpants, the chorus of children isn't heard.
- On Make It Pop and the My Little Pony: Friendship is Magic episode "Rarity Investigates" (which also had the regular end theme replaced with a jazzy rendition of the theme), the end theme plays over the logo.
- On the French-Canadian version of the Inspector Gadget CGI series, a more generic banjo ditty replaces the chorus of children, and on both the English and French versions of the series, an one-note trumpet is heard.
- A long version of the theme exists. After the chorus of children, the dot jumps on the "i", then we hear a high trumpet note that is held for a bit, as well as a laughter from a comedian, then the music stops and we hear two more laughs.
Availability: Pretty common. Can be seen on newer episodes of My Little Pony: Friendship is Magic starting with "Rainbow Falls", seasons 3 and 4 of Littlest Pet Shop, the Inspector Gadget CGI series, Dr. Dimensionpants, the 1st season of Make It Pop, and possibly other shows. The in-credit variant can be seen on the 2015 Teletubbies reboot. It was last seen on the Apple TV+ series Snoopy in Space.
Editor's Note: None.
4th Logo (October 28, 2014-October 11, 2019)[]
Nicknames: "Sliding DHX", "Ugly DHX III", "Media DHX III", "The Degrassi Logo", "Simple DHX II"
Logo: On the white background, the outline slides in from the left and "dhx" slides in from the right forming the logo in the center. It bounces back and forth, as "media" (Above the "hx") and the ® disclaimer (Under the logo) wipes in.
FX/SFX: The outline and text sliding, and the zoom-out.
Music/Sounds: A reverse cymbal clang and 3 synth notes.
Availability: Common. Can be seen on the 14th season of Degrassi: The Next Generation on TeenNick, Degrassi: Next Class on Netflix, and the 2nd season of Make It Pop on Nickelodeon. It also was found on Seasons 1-2 of Backstage. It was last seen on Season 7 of Letterkenny.
WildBrain[]
(December 25, 2019-)[]
Nicknames: "Imagination Runs Wild", "The W with Eyes", "Simple WildBrain", "The Letterkenny Logo"
Logo: On a white background, A blue "W" with eyes forms up as the eyes blink. Then the "W" in the gray "WildBrain" text is seen moving to the left of the W. Then, the entire thing zooms out to reveal the rest of the logo text. The eyes blink again as the slogan "imagination runs wild" fades below.
Variants:
- Sometimes, "imagination runs wild" is missing below.
- A warp speed version exists on Blaze and the Monster Machines and Dorg Van Dango.
- On season 3 of the Netflix reboot series Carmen Sandiego, a still version is used with a black background and white text, just like the 2010-2019 DHX Media logo. Also, the slogan is absent in this variant, middle below within both the cartoon charactered letter W and WildBrain.
- Starting with Go, Dog. Go!, the logo is in CGI and the slogan is absent.
- A still version of the 2D variant with the W dark appears on Who Are You Charlie Brown?.
FX/SFX: All the animation in the logo.
Music/Sounds: A synth note, along with some cartoon blinking sounds as the eyes on the W blink.
Music/Sounds Variants:
- On Letterkenny, the music from the 4th DHX Media logo is used.
- On Dorg van Dango, the music is shortened.
- On some shows such as Blaze and the Monster Machines, My Perfect Landing and Carmen Sandiego, the closing theme is used.
Availability: First seen on Season 8 of Letterkenny and may appear on many upcoming shows from WildBrain that began throughout the future. The CGI version appears on shows starting with Go, Dog, Go but the 2D variant still appeared on programs by Peanuts. This logo also plasters the Cinar or Cookie Jar logos on Cartoonito US 16:9 remastered widescreen prints of Caillou. It will also be expected to plaster the DiC logos on current upcoming high-definition US remastered widescreen prints of Sabrina: The Animated Series in the future.
Editor's Note: The zooming of the WildBrain text makes the logo look like a cheap placeholder.