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Background

Named after a short film titled Amblin' (1968), Amblin Entertainment is a production company founded by Steven Spielberg (the author of said short film), Kathleen Kennedy, and Frank Marshall in 1981. Amblin is only a production studio, and has never distributed its own movies.

1st Logo
(In- Credit; June 8, 1984-January 25, 1985, July 2, 1997-July 3, 2002, May 25, 2012)

Logo: Scrolling upwards in the closing credits, there was a blue moon, with a silhouette of Elliot and E.T. riding the bike, the icon of the 1982 movie E.T. The Extra Terrestrial. At the right of the moon, the dark blue word "AMBLIN" is sandwiched by 2 thick orange lines and 2 thin blue lines, at the top (Length of "AMBLIN") and bottom (Length of logo) respectively. Underneath the bottom line, there was the orange word "E N T E R T A I N M E N T". At the top of the logo, there was a red word "A", and at the bottom of that, there was a red word "PRODUCTION", making a phase "A AMBLIN ENTERTAINMENT PRODUCTION".

Variant:  On Fandango, the three Men in Black films and The Mask of Zorro, the print logo is entirely in white, and does not have the extra text.

FX/SFX: None, unless one wants to count the logo scrolling up near the end of the end credits on some of these films.

Music/Sounds: Music from any given soundtrack.

Availability: The normal logo is only seen on Gremlins (1984).

Scare Factor: None.

2nd Logo
(June 7, 1985 - August 8, 2014)

Amblin'

Nickname: "The E.T. Tribute Logo"

Logo: We see a close-up of the moon, which zooms backward until it is on the left side of the black background. Right before the moon stops in its place, a silhouette of Elliott and E.T. on a bicycle (From E.T. the Extra Terrestrial) slowly flies in front of the moon from the left side of the moon's border, stopping in the middle (even when the bicycle stops, the wheels continue to move). At the same time, two orange/blue stripes move in from both sides of the screen. The stripe that comes in from the bottom left side places itself right underneath the moon, while the stripe that comes in from the top right side places itself near the top of the moon (this creates a small space to the right of the moon bordered by the stripes on the top and the bottom). When the moon and stripes are in place, the word "AMBLIN" appears in a strange fade-in (shadows form the blue letters one at a time, referred to as a "shadow wipe"). While the shadows moves, the bike wheels begins to wind down. When "AMBLIN" is finally revealed, the wheels stop, and smaller red text appears under the bottom orange/blue lines that reads "E N T E R T A I N E N T" in spaced out letters to fit the width of the bottom line. Both words are in a similar thin font. The final result is the same logo as Gremians. The whole things fades to black afterward.

Moon Colors:

  • Earlier Films: Blue (Debuted on The Goonies (The first film, where the logo debuted))
  • Later films: Realistic white.

Variants:

  • A shorter version shows the moon and stripes in place without animation, and it just shows the fade-in of the company name. This version first appeared on Who Framed Roger Rabbit and was used for the final time on Catch Me If You Can.
  • On some movies such as Hook and Cape Fear, the short version of the logo has the moon mirrored.
  • At the end of War Horse, Lincoln, and The Hundred-Foot Journey (The final movie to use this logo; With the closing theme), the logo is already formed and still.
  • At the end of Hereafter, the full logo is grayscaled with the closing theme playing over it.
  • At the end of episodes of the animated TV series The Land Before Time, the logo is almost formed from cutting from the closing credits. The only animation was the word "E N T E R T A I N M E N T" fading in. The whole thing cuts to the Universal Cartoon Studios logo afterward. The closing theme plays throughout.

FX/SFX: Everything above.

Music/Sounds: Usually, it has the closing theme or silence.

Music/Sounds Variants:

  • Three films (Young Sherlock HolmesThe Color PurpleThe Money Pit, and the 1987 re-release (As well as the 1988 VHS and the 2012 Blu-Ray/DVD releases) of E.T. the Extra-Terrestrial) has its own light orchestral theme by John Williams.
  • The films Back to the Future (Full logo) and Back to the Future: Part II (Short version) has the closing theme playing over the logo and the tail end echoes to the MPAA rating screen.
  • At the end of The Land Before Time, the very last note (The long one) plays over the logo.
  • At the end of Cape Fear, the closing wind sound (From the closing credits) is heard over this logo, the MPAA rating screen, the Universal Studios Hollywood promo, and the black screen.

Availability:  Common. It originally debuted on The Goonies, and can be found on every Amblin film henceforth (with the exceptions of Schindler's List, The Bridges of Madison County, Minority Report, Flags of Our Fathers and Letters from Iwo Jima, as well as the three Amblimation productions, which featured that company's special logo), ending with The Hundred Foot Journey. This was used for nearly 29 years, the longest used logo since the classic era.

Scare Factor:  None.

3rd Logo
(June 12th, 2015 - present)

Logo: The camera zooms past the moon, in which the bike (With Elliott and E.T.) comes backs in from the left. The word "AMBLIN" wipes in from the left with a lighting effects. The other parts of the corporate logo fades in, while the background becomes the red-blue gradient nightsky.

FX/SFX: Fantastic CGI!

Music/Sounds: The opening theme of the movie or silence. Beginning with The BFG (Beginning), the extended version of the television counterpart's music is heard.

Availability: Brand new. First debuted at the beginning of Jurassic World. So far, it also appeared at the end of Bridge of Spies.

Scare Factor: None. It is a worthy successor to the previous logo.

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