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Background

ABC Video was formed in 1978 as ABC Video Enterprises, Inc.

(1981-1987)

Nicknames: "Shiny ABC Video", "Bronze ABC Video"

Logo: On a black background, we see the black words "ABC VIDEO" with white sparkling outlines zoom out and connect together. Afterwards, one of the outlines' sparkles, between A in ABC and V in VIDEO, shines, connecting the A in "ABC" to the V in "VIDEO", and the words become bronze. Then the green words "ENTERPRISES, INC.", sandwiched by green lines, appears at the bottom of "VIDEO" via a wipe effect in rays of light. The bronze words "ABC VIDEO" sparkle.

FX/SFX: The sparkles, the words zooming out and becoming bronze, the rays of light.

Cheesy Factor: The animation is pretty decent, but why isn't ABC's circle logo in there? It did appear on the company's print logo where it was placed on top of the ABC Video Enterprises logo, but ironically not onscreen.

Music/Sounds: A humming sound when the words zoom out, sounding bizarrely like the start of the Walt Disney Home Video "Sorcerer Mickey" logo, followed by a loud synth trumpet cresendo when the words turn bronze and the green words appear.

Music/Sounds Variant: There is a silent version of this logo.

Availability: Rare. At the time, ABC licensed its film and TV library to various companies for VHS/Laserdisc/Betamax releases, such as That Girl, Happy Days, Nightline, and others, as well as Embassy Home Entertainment, Golden Book Video, CBS/Fox Video, Warner Home Video, and Republic Pictures Home Video (to name a few), which is the best way to find this logo. Of course, re-releases put out via Promotional Concept Group, Inc. will most likely use the 2nd logo instead. The silent version can be found at the end of the Playhouse Video release of Here Come the Littles!

Scare Factor: Low to high. The animation, dark atmosphere and the mysterious humming/trumpet music suddenly going loud may get to some.

(1986-1993)

Nickname: "ABC in Space"

Logo: A large, blue ABC logo zooms out to the center on a space background with the text "Capital Cities/ABC Video Enterprises Inc." below it. Then, when the logo's in place, a comet streaks past the text below and changes it to "ABC Distribution Company" while the ABC logo above changes into an Earth globe. Sometimes, a copyright date appears below it.

Variant: A filmed version of this logo exists.

FX/SFX: Very good CGI for its time (Bump Mapping).

Music/Sounds: A majestic, space-like synth fanfare. Sometimes, it's silent.

Availability: Rare. Can be seen on some old videotapes of TV shows and movies produced and distributed by ABC. It made a surprise appearance at the end of Sundance TV's airings of the My So-Called Life episode "Life of Brian", and at the beginning of Young Pioneer's Christmas on the 2013 Echo Bridge Home Entertainment DVD release, as a double feature with A Christmas Without Snow.

Scare Factor: Low.

(1993-1995)

Logo: On a white-green gradient background, we see the familiar ABC logo from 1962-2007. Below the logo, we see "Video" in a cursive font. They were sandwiched by some stripes.

Variant: There was a variant seen on kids' tapes where the 1962-2007 ABC logo is in yellow with a hat on it. There are no stripes on the logo.

FX/SFX: None.

Music/Sounds: None.

Availability: Rare. The normal variant is uncommon. The kids' variant was seen on Schoolhouse Rock! tapes like Science Rock until Buena Vista Home Video took over.

Scare Factor: None. It's kinda cute to see a hat on the ABC circle in the kids' variant.

(1999)

Logo: On an animated blue shiny background, an opaque ABC logo pops up while a much larger translucent one slides from left right and the "Video" part of the logo slides in and then zooms out. Finally, all of it meets at the end of the logo and the objects are still for a few seconds until the logo is over.

FX/SFX: A shimmering blue background and some sliding effects.

Music/Sounds: None.

Availability: Rare. It can be seen on the VHS release of The Century: America's Time.

Scare Factor: None to minimal. The sudden large objects popping up at the beginning of the logo may surprise you, and the animated background along with the lack of sound may be bothering to few. Otherwise, it's a well-executed and clean logo.

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