Logo capture by Livin' and Logophile

Video capture courtesy of 21st Century Fox

Background: In late June 2012, media mogul Rupert Murdoch announced a plan to split the publishing and media assets of his News Corporation into separate companies. In April 2013, he announced that the media company would be called 21st Century Fox, after movie studio 20th Century Fox (which retains its former name), while the print unit would retain the News Corporation name, although it would do business as News Corp. On May 9, 2013, Murdoch unveiled the new logo. On June 28, the split was made complete.

(May 9, 2013- )

Nicknames: "The Searchlights"

Logo: Two white searchlights turn on on a black background. They beam past the screen. As they move back, they cross and lower down and turn into a circle with the inverted lights. Right next to it:


fades in.

FX/SFX: The searchlights.

Cheesy Factor: Very simple animation.

Music/Sounds: Whooshes are heard as it sounds like the intro of the first few seconds of the 20th Century Fox drum roll. when the lights turn on and pass the screen. Ethereal humming is heard at the beginning and when the logo forms into the circle, it ends with digital robotic beeping.

Availability: So far, it's only been seen in an unveiling video. It hasn't appeared on any programming.

Scare Factor: Low. Not a lot of people are fans of whooshes and the robotic noises and blackness of the logo will possibly creep out a few.

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