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Logo capture by Livin' and Logophile

Video capture courtesy of 21st Century Fox


Background: In late June 2012, media mogul Rupert Murdoch announced a plan to split the publishing and media assets of his News Corporation into separate companies. In April 2013, he announced that the media company would be called 21st Century Fox, after movie studio 20th Century Fox (which retains its former name), while the print unit would retain the News Corporation name, although it would do business as News Corp. On May 9, 2013, Murdoch unveiled the new logo. On June 28, the split was made complete. On December 14, 2017, The Walt Disney Company acquired 21st Century Fox's filmed assets. The deal was approved on July 27, 2018, with the acquisition expected to complete in the first half of 2019.


(May 9, 2013- )

Nicknames: "The Searchlights"

Logo: Two white searchlights turn on on a black background. They beam past the screen. As they move back, they cross and lower down and turn into a circle with the inverted lights. Right next to it:

21ST
CENTURY
FOX

fades in.

FX/SFX: The searchlights.

Cheesy Factor: Very simple animation.

Music/Sounds: Whooshes are heard as it sounds like the intro of the first few seconds of the 20th Century Fox drum roll. when the lights turn on and pass the screen. Ethereal humming is heard at the beginning and when the logo forms into the circle, it ends with digital robotic beeping.

Availability: This is seen in an unveiling video. It is only a corporate logo for 21st Century Fox, so don't expect to see this on programming, since 21st Century Fox (like media companies) use their divisions and subsidiaries to produce their film and TV products, and also don't produce content under the corporate parent company.

Scare Factor: Low. Not a lot of people are fans of whooshes and the robotic noises and blackness of the logo will possibly creep out a few.